A data profile of the people who buy, follow and care about Brawl Stars in Switzerland — modelled from more than twelve digital signal sources. Brawl Stars has an estimated audience of 68,571 people in Switzerland.
The average Brawl Stars fan in Switzerland is 33.2 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Supercell (video game company), Video game publisher, NordVPN, with strongest over-indexing on Supercell (video game company) (54.25× the country average).
Demographically, the Brawl Stars audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Brawl Stars fan in Switzerland is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Supercell (video game company).
The key figures that characterise the Brawl Stars profile in Switzerland.
36.1% are female, 63.9% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 33.2 |
| Estimated audience size | 68,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Brawl Stars audience comes from Switzerland.
| Country | Share |
|---|---|
| France | 7.8% |
| China | 5.0% |
| United States | 4.7% |
Where the Brawl Stars audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~6K | 1.52× | |
| 02 | Canton of Bern | ~10K | 1.42× | |
| 03 | Basel-Landschaft | ~2K | 1.40× | |
| 04 | Vaud | ~9K | 1.34× | |
| 05 | Fribourg | ~3K | 1.30× | |
| 06 | Canton of Zürich | ~10K | 1.27× | |
| 07 | Solothurn | ~2K | 1.22× | |
| 08 | Thurgau | ~2K | 1.21× | |
| 09 | Luzern | ~3K | 1.20× | |
| 10 | Canton of St. Gallen | ~4K | 1.19× | |
| 11 | Valais | ~3K | 1.10× | |
| 12 | Graubünden | ~2K | 1.05× | |
| 13 | Schwyz | ~1K | 1.05× | |
| 14 | Ticino | ~3K | 0.98× | |
| 15 | Canton of Geneva | ~4K | 0.94× | |
| 16 | Neuchatel | ~1K | 0.92× | |
| 17 | Canton of Zug | <1K | 0.86× | |
| 18 | Jura | <1K | 0.83× | |
| 19 | Appenzell Ausserrhoden | <1K | 0.80× | |
| 20 | Schaffhausen | <1K | 0.79× | |
| 21 | Uri | <1K | 0.79× | |
| 22 | Basel-City | ~2K | 0.78× | |
| 23 | Canton of Nidwalden | <1K | 0.77× | |
| 24 | Canton of Obwalden | <1K | 0.73× | |
| 25 | Canton of Glarus | <1K | 0.70× | |
| 26 | Appenzell Innerrhoden | <1K | 0.69× |
The strongest cross-interests of the Brawl Stars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supercell (video game company) | Games | 54.25× | ||
| 02 | Video game publisher | Games | 39.23× | ||
| 03 | Virtual private network | Technology & Electronics | 26.73× | ||
| 04 | Furla | Fashion & Accessoires | 20.13× | ||
| 05 | NordVPN | Technology & Electronics | 13.94× | ||
| 06 | Surfshark | Technology & Electronics | 13.94× | ||
| 07 | ExpressVPN | Technology & Electronics | 13.94× | ||
| 08 | TEZENIS | Fashion & Accessoires | 8.33× | ||
| 09 | Longchamp | Fashion & Accessoires | 6.32× | ||
| 10 | Cabinetry | Home & Garden | 5.29× | ||
| 11 | Just Eat | Food & Beverages | 3.62× | ||
| 12 | Spotify | Internet & Social Media | 2.19× | ||
| 13 | H&M | Shopping | 2.19× | ||
| 14 | Internet & Social Media | 1.98× | |||
| 15 | Lidl | Shopping | 1.73× | ||
| 16 | IKEA | Home & Garden | 1.70× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.59× | ||
| 18 | Sports and outdoors | Sports | 1.56× | ||
| 19 | Entertainment | Movies & TV | 1.53× | ||
| 20 | Sports | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.05× | |
| Pet Ownership | JOY | 1.96× | |
| Community Orientation | OPEN | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.96× | |
| Tradition | CONSERVATISM | 1.02× | |
| Need for Security | CONSERVATISM | 1.10× |
Brawl Stars has an estimated audience of 68,571 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
36.1% of Brawl Stars fans are female, 63.9% are male, with an average age of 33.2 years.
Brawl Stars fans show strongest brand affinity for Supercell (video game company) (54.25×), Video game publisher (39.23×), and NordVPN (13.94×) over the country average.
Brawl Stars fans in Switzerland are most concentrated in Canton of Zürich (reach ~10K), Canton of Bern (reach ~10K), and Vaud (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Brawl Stars itself, the audience over-indexes on Video game publisher (39.23×), NordVPN (13.94×), Virtual private network (26.73×), and Furla (20.13×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Brawl Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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