A data profile of the people who buy, follow and care about Antioquia Department in Colombia — modelled from more than twelve digital signal sources. Antioquia Department has an estimated audience of 3,635,677 people in Colombia.
Antioquia Department has an estimated audience of 3,635,677 people in Colombia. 58.9% are female, 41.1% are male, average age 35.6. Top brand affinities: Freedom of thought.
Top brand affinities include Freedom of thought, with strongest over-indexing on Freedom of thought (1.62× the country average).
Demographically, the Antioquia Department audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Antioquia Department fan in Colombia is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Freedom of thought.
The key figures that characterise the Antioquia Department profile in Colombia.
58.9% are female, 41.1% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 35.6 |
| Estimated audience size | 3,635,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Antioquia Department audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 68.6% |
| Mexico | 7.7% |
| United States | 6.6% |
The strongest cross-interests of the Antioquia Department audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom of thought | Politics & Society | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| DIY Mentality | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Antioquia Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.