A data profile of the people who buy, follow and care about Cundinamarca Department in Colombia — modelled from more than twelve digital signal sources. Cundinamarca Department has an estimated audience of 2,286,436 people in Colombia.
Cundinamarca Department has an estimated audience of 2,286,436 people in Colombia. 58.3% are female, 41.7% are male, average age 37.9. Top brand affinities: Squash (sport), Continental AG, Granada CF, Holiday Inn Express, Muji.
Top brand affinities include Squash (sport), Continental AG, Granada CF, with strongest over-indexing on Squash (sport) (1.54× the country average).
Demographically, the Cundinamarca Department audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Cundinamarca Department fan in Colombia is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Squash (sport).
The key figures that characterise the Cundinamarca Department profile in Colombia.
58.3% are female, 41.7% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 37.9 |
| Estimated audience size | 2,286,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Cundinamarca Department audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 93.2% |
| United States | 2.6% |
| Spain | 1.4% |
The strongest cross-interests of the Cundinamarca Department audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Perrier | Food & Beverages | 2.29× | ||
| 02 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.87× | ||
| 03 | Petite size | Fashion & Accessoires | 1.74× | ||
| 04 | Food intolerance | Food & Beverages | 1.73× | ||
| 05 | Muji | Home & Garden | 1.70× | ||
| 06 | Holiday Inn Express | Travel & Leisure | 1.68× | ||
| 07 | Granada CF | Sports | 1.65× | ||
| 08 | Fred Perry | Fashion & Accessoires | 1.59× | ||
| 09 | 23andMe | Health | 1.58× | ||
| 10 | Tofu | Food & Beverages | 1.58× | ||
| 11 | Best Western | Travel & Leisure | 1.56× | ||
| 12 | Opel Combo | Cars & Mobility | 1.55× | ||
| 13 | Squash (sport) | Sports | 1.54× | ||
| 14 | Continental AG | Cars & Mobility | 1.54× | ||
| 15 | Buick | Cars & Mobility | 1.54× | ||
| 16 | G-Star Raw | Fashion & Accessoires | 1.53× | ||
| 17 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.53× | ||
| 18 | Cruise control | Cars & Mobility | 1.52× | ||
| 19 | Human Rights Watch | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Career Orientation | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cundinamarca Department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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