Rascasse Audience Intelligence

Glade (brand) Target Market in Colombia

A data profile of the people who buy, follow and care about Glade (brand) in Colombia — modelled from more than twelve digital signal sources. Glade (brand) has an estimated audience of 3,314,339 people in Colombia.

#1among Detergent in Colombia
#21among Brand in Colombia
#20in Home & Garden

Glade (brand) has an estimated audience of 3,314,339 people in Colombia. 85.0% are female, 15.0% are male, average age 35.4.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Glade (brand) profile in Colombia.

Audience size
3.3M
in Colombia
Gender
85.0%
15.0% male
Age
35.4
average years
Country rank
#431
Brand in Colombia
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glade (brand)

85.0% are female, 15.0% are male, average age 35.4.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Glade (brand) audience in Colombia
MetricValue
Female85.0%
Male15.0%
Average age35.4
Estimated audience size3,314,339
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Glade (brand) audience in Colombia
Age bracketShare%
16-1928%
20-2924%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Glade (brand) audience comes from Colombia.

Worldwide audience distribution share by country for Glade (brand)
CountryShare
Argentina19.8%
Colombia17.7%
Chile14.3%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Glade (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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