A data profile of the people who buy, follow and care about Gustavo Petro in Colombia — modelled from more than twelve digital signal sources. Gustavo Petro has an estimated audience of 3,847,413 people in Colombia.
Gustavo Petro has an estimated audience of 3,847,413 people in Colombia. 51.1% are female, 48.9% are male, average age 37.4. Top brand affinities: Amazon Web Services, UNESCO, Amnesty International, Arctic Monkeys, Human Rights Watch.
Top brand affinities include Amazon Web Services, UNESCO, Amnesty International, with strongest over-indexing on Amazon Web Services (1.52× the country average).
Demographically, the Gustavo Petro audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Gustavo Petro fan in Colombia is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Amazon Web Services.
The key figures that characterise the Gustavo Petro profile in Colombia.
51.1% are female, 48.9% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.4 |
| Estimated audience size | 3,847,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Gustavo Petro audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 62.3% |
| United States | 9.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Gustavo Petro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amnesty International | Politics & Society | 1.90× | ||
| 02 | Human Rights Watch | Politics & Society | 1.90× | ||
| 03 | Franz Ferdinand (band) | Music & Radio | 1.71× | ||
| 04 | Leonard Cohen | Music & Radio | 1.70× | ||
| 05 | Mercedes-Benz GLK-Class | Cars & Mobility | 1.69× | ||
| 06 | Fred Perry | Fashion & Accessoires | 1.69× | ||
| 07 | The Kooks | Music & Radio | 1.65× | ||
| 08 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.62× | ||
| 09 | Food intolerance | Food & Beverages | 1.55× | ||
| 10 | Amazon Web Services | Technology & Electronics | 1.52× | ||
| 11 | UNESCO | Politics & Society | 1.52× | ||
| 12 | Arctic Monkeys | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.14× | |
| Individualism | JOY | 1.14× | |
| Career Orientation | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Gustavo Petro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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