Gustavo Petro Audience in United States
Gustavo Petro has an estimated audience of 552,722 people in United States. 46.6% are female, 53.4% are male, average age 36.3. Top regions: Florida, California, New York. Top brand affinities: Home construction, Panama, Bank account, Julius Caesar (play), Sears.
The average Gustavo Petro fan in United States is 36.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Home construction, Panama, Bank account, with strongest over-indexing on Home construction (2.65× the country average). Demographically, the Gustavo Petro audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Gustavo Petro fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 36.3 |
| Estimated audience size | 552,722 |
Audience persona
The typical Gustavo Petro fan in United States is balanced, around 36.3 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 141,488 | 3.78× |
| California | 83,589 | 1.38× |
| New York | 70,068 | 2.27× |
| Texas | 64,554 | 1.36× |
| New Jersey | 33,379 | 2.37× |
| Georgia | 24,366 | 1.43× |
| Illinois | 23,787 | 1.29× |
| Virginia | 19,266 | 1.43× |
| North Carolina | 18,101 | 1.09× |
| Massachusetts | 17,841 | 1.64× |
| Pennsylvania | 16,012 | 0.86× |
| Maryland | 12,276 | 1.29× |
| Ohio | 11,185 | 0.66× |
| Washington | 10,769 | 0.97× |
| Colorado | 9,082 | 1.04× |
| Michigan | 8,872 | 0.61× |
| Connecticut | 8,725 | 1.57× |
| Tennessee | 7,891 | 0.71× |
| Indiana | 7,716 | 0.76× |
| South Carolina | 7,527 | 0.91× |
| Minnesota | 6,098 | 0.77× |
| Missouri | 5,994 | 0.67× |
| Washington, District of Columbia | 5,602 | 3.37× |
| Nevada | 5,524 | 1.03× |
| Utah | 5,444 | 1.1× |
| Oregon | 5,384 | 0.85× |
| Wisconsin | 5,375 | 0.65× |
| Louisiana | 4,926 | 0.69× |
| Arizona | 4,623 | 0.41× |
| Kentucky | 4,584 | 0.66× |
| Oklahoma | 3,944 | 0.64× |
| Alabama | 3,165 | 0.41× |
| Kansas | 3,107 | 0.71× |
| Iowa | 2,536 | 0.56× |
| Arkansas | 2,509 | 0.55× |
| Mississippi | 2,502 | 0.55× |
| Nebraska | 2,500 | 0.9× |
| Rhode Island | 2,489 | 1.41× |
| New Mexico | 2,061 | 0.74× |
| Idaho | 1,880 | 0.68× |
| New Hampshire | 1,799 | 0.83× |
| Hawaii | 1,458 | 0.61× |
| Maine | 1,220 | 0.62× |
| West Virginia | 1,151 | 0.45× |
| Delaware | 1,030 | 0.68× |
| Montana | 719 | 0.47× |
| Vermont | 670 | 0.69× |
| North Dakota | 592 | 0.52× |
| South Dakota | 557 | 0.44× |
| Wyoming | 454 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.65× | Home & Garden |
| Panama | 4.24× | Travel & Leisure |
| Bank account | 1.99× | Business & Career |
| Julius Caesar (play) | 4.75× | |
| Sears | 2.74× | Shopping |
| Enrique Hernández (baseball) | 9.29× | Sports |
| Assetto Corsa | 7.88× | Games |
| Isabela (province) | 6.41× | |
| N1 road (South Africa) | 1.54× | Travel & Leisure |
| Notre Dame Fighting Irish football | 1.83× | Sports |
| Biblical inspiration | 3.04× | Politics & Society |
| Acoustic music | 1.56× | Music & Radio |
| Isan | 5.34× | Travel & Leisure |
| War on Terror | 2.23× | Politics & Society |
| Lebanese cuisine | 2.14× | Food & Beverages |
| Sin Embargo MX | 6.47× | News |
| KWQC TV-6 News | 19.89× | Movies & TV |
| Wizards of Waverly Place | 1.75× | Movies & TV |
| Brookside | 3.54× | Movies & TV |
| Jack Skellington | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Travelling | THRILL | 1.45 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.35 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 62.5% |
| United States | 9.5% |
| Brazil | 6.2% |
See Gustavo Petro audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
Frequently asked questions
How many fans does Gustavo Petro have in United States?
Gustavo Petro has an estimated audience of 552,722 people in United States, concentrated in Florida and California.
What is the gender split and age of Gustavo Petro fans?
46.6% of Gustavo Petro fans are female, 53.4% are male, with an average age of 36.3 years.
Which brands do Gustavo Petro fans like most?
Gustavo Petro fans show strongest brand affinity for Home construction (2.65×), Panama (4.24×), and Bank account (1.99×) over the country average.
Where do Gustavo Petro fans live in United States?
Gustavo Petro fans in United States are most concentrated in Florida (reach 141,488), California (reach 83,589), and New York (reach 70,068). These three regions account for the largest share of the active audience.
What other brands do Gustavo Petro fans also like?
Beyond Gustavo Petro itself, the audience over-indexes on Panama (4.24×), Bank account (1.99×), Julius Caesar (play) (4.75×), and Sears (2.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gustavo Petro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.