A data profile of the people who buy, follow and care about Manizales in Colombia — modelled from more than twelve digital signal sources. Manizales has an estimated audience of 2,116,034 people in Colombia.
Manizales has an estimated audience of 2,116,034 people in Colombia. 63.4% are female, 36.6% are male, average age 34.0. Top brand affinities: Wolverhampton Wanderers F.C., Indiana Pacers, Ugg boots, Utah Jazz, Wellington boot.
Top brand affinities include Wolverhampton Wanderers F.C., Indiana Pacers, Ugg boots, with strongest over-indexing on Wolverhampton Wanderers F.C. (1.53× the country average).
Demographically, the Manizales audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Manizales fan in Colombia is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Wolverhampton Wanderers F.C..
The key figures that characterise the Manizales profile in Colombia.
63.4% are female, 36.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 34.0 |
| Estimated audience size | 2,116,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
The strongest cross-interests of the Manizales audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indiana Pacers | Sports | 1.92× | ||
| 02 | Utah Jazz | Sports | 1.62× | ||
| 03 | Wellington boot | Fashion & Accessoires | 1.56× | ||
| 04 | Wolverhampton Wanderers F.C. | Sports | 1.53× | ||
| 05 | Ugg boots | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Design Affinity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Manizales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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