Popularity ranking · Colombia

The 100 most popular Internet & Social Media audiences in Colombia

This curated ranking covers the 100 largest internet & social media audiences in Colombia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Colombia, the 100 ranked here account for the largest measured audience reach. Instagram, WhatsApp and Spotify lead the list with a combined estimated audience of 30M people. Across all 100 entries the average audience size is 1.6M, and the largest, Instagram, reaches around 11M people in Colombia. Audience size is the estimated number of unique people in Colombia who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Colombia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Colombia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Colombia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Colombia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Colombia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Online marketplace 1.4M 36.8 61.9%
27 Google Docs 1.3M 36.4 58.3%
28 Badoo 1.3M 36.2 56.9% Search engine
29 Digital wallet 1.2M 37.4 53.0%
30 Yahoo! 1.2M 25.1 60.1%
31 Web portal 1.1M 36.0 50.4%
32 Snapchat 1.1M 31.4 54.5% Social media
33 Tumblr 1.1M 27.6 59.4% Social media
34 Selfie 1M 37.1 43.8% Content type
35 GitHub 981k 32.8 41.8% Productivity
36 Influencer marketing 975k 31.0 54.5% Content type
37 Video blog 897k 31.2 48.8%
38 Wattpad 865k 27.7 65.5%
39 HubSpot 854k 36.5 50.8%
40 PubMed 848k 35.4 61.3% Search engine
41 Google Earth 819k 34.4 40.2%
42 Waze 764k 37.4 37.4%
43 Envato 689k 32.1 57.5%
44 Reddit 675k 34.9 48.9% Social media
45 Frases de Amor 653k 28.9 72.8%
46 Practical joke 651k 29.4 44.6% Content type
47 Trello 628k 32.6 49.6% Communication
48 LibraryThing 601k 50.5 100.0%
49 Pixel 563k 32.8 37.7%
50 Blog 544k 34.8 53.2% Content type

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Colombia and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Colombia?

Instagram currently leads with an estimated audience of 11M people in Colombia.

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