Popularity ranking · Colombia

The 100 most popular Internet & Social Media audiences in Colombia

This curated ranking covers the 100 largest internet & social media audiences in Colombia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Colombia, the 100 ranked here account for the largest measured audience reach. Instagram, WhatsApp and Spotify lead the list with a combined estimated audience of 30M people. Across all 100 entries the average audience size is 1.6M, and the largest, Instagram, reaches around 11M people in Colombia. Audience size is the estimated number of unique people in Colombia who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Colombia and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Colombia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Colombia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Colombia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Colombia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Videography 543k 33.3 41.7%
52 Google Calendar 527k 28.9 48.5%
53 Online quiz 525k 33.1 56.9%
54 Tinder 508k 32.9 78.2% Dating
55 truecaller 498k 33.7 46.1% Productivity
56 Groupon 485k 33.1 70.1%
57 Discord 476k 24.1 20.8%
58 OmeTV 457k 34.0 64.7%
59 Proxy server 442k 36.4 42.3%
60 Online dating service 417k 36.5 54.9%
61 Google Chrome 412k 33.3 48.7% Browser
62 Wikia 388k 33.6 48.0%
63 Funny Videos 387k 31.6 45.1% Content type
64 Mic (media company) 366k
65 Skype 361k 35.9 53.7% Communication
66 MailChimp 333k 35.4 53.6%
67 Google Trends 331k 34.8 60.4%
68 Google Images 324k 26.7 49.1%
69 Threads 317k 33.8 53.0% Social media
70 Cascading Style Sheets 292k 33.6 40.7%
71 Internet slang 290k 31.0 60.4%
72 GeoGuessr 280k 35.1 37.5%
73 rsfriends 265k 35.2 80.0% Social media influencer
74 DeviantArt 258k 36.1 50.1%
75 Emoticon 253k 44.7 62.6% Content type

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Colombia and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Colombia?

Instagram currently leads with an estimated audience of 11M people in Colombia.

Other top lists in Colombia