Popularity ranking · Colombia

The 100 most popular Internet & Social Media audiences in Colombia

This curated ranking covers the 100 largest internet & social media audiences in Colombia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Colombia, the 100 ranked here account for the largest measured audience reach. Instagram, WhatsApp and Spotify lead the list with a combined estimated audience of 30M people. Across all 100 entries the average audience size is 1.6M, and the largest, Instagram, reaches around 11M people in Colombia. Audience size is the estimated number of unique people in Colombia who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Colombia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Colombia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Colombia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Colombia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Colombia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Firefox 250k 42.7 20.9% Browser
77 Slither.io 249k 26.4 34.3% Social media
78 Web series 249k 34.4 42.0% Content type
79 Web service 238k 42.2 52.2%
80 Ghostery 234k 50.5 37.9%
81 Anonymous 232k 35.0 29.8%
82 Web analytics 228k 37.4 51.7%
83 Fansite 222k 34.0 41.9% Content type
84 Hoax 221k 29.7 43.3%
85 MrBeast 216k 22.6 28.8% Social media influencer
86 Internet Archive 216k 44.2 49.0%
87 DuckDuckGo 215k 49.0 48.3% Search engine
88 Opera (web browser) 212k 33.5 46.0% Browser
89 Google Analytics 208k 34.6 47.5%
90 Panorama (magazine) 203k 46.6 49.1%
91 Blogger (service) 201k 31.7 58.1% Blogs / blogging
92 Shutterstock 195k 39.8 48.8%
93 Webtoon 193k 31.3 53.5%
94 Behance 187k 29.1 43.7%
95 medium 185k 39.8 53.0% Blogs / blogging
96 Delicious (website) 178k
97 Content management system 168k 39.5 53.6%
98 Bootstrap (front-end framework) 167k 29.4 39.8%
99 Line Webtoon 165k 30.9 35.1%
100 Mozilla 161k 46.2 27.3% Browser

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Colombia and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Colombia?

Instagram currently leads with an estimated audience of 11M people in Colombia.

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