A data profile of the people who buy, follow and care about Babylon Berlin in Germany — modelled from more than twelve digital signal sources. Babylon Berlin has an estimated audience of 1,359,644 people in Germany.
The average Babylon Berlin fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.
Top brand affinities include Scooby-Doo, Christoph Maria Herbst, Tagesschau, with strongest over-indexing on Scooby-Doo (18.51× the country average).
Demographically, the Babylon Berlin audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Babylon Berlin fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Babylon Berlin profile in Germany.
52.4% are female, 47.6% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 39.9 |
| Estimated audience size | 1,359,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Babylon Berlin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 46.6% |
| United States | 6.8% |
| France | 3.8% |
Where the Babylon Berlin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 2.90× | |
| 02 | Brandenburg | ~60K | 1.33× | |
| 03 | Sachsen | ~70K | 1.11× | |
| 04 | Hamburg | ~30K | 1.02× | |
| 05 | Schleswig-Holstein | ~40K | 0.90× | |
| 06 | Sachsen-Anhalt | ~30K | 0.90× | |
| 07 | Bremen | ~10K | 0.90× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 0.89× | |
| 09 | Nordrhein-Westfalen | ~300K | 0.87× | |
| 10 | Niedersachsen | ~100K | 0.87× | |
| 11 | Thüringen | ~30K | 0.86× | |
| 12 | Bayern | ~200K | 0.76× | |
| 13 | Hessen | ~80K | 0.75× | |
| 14 | Rheinland-Pfalz | ~50K | 0.71× | |
| 15 | Baden-Württemberg | ~100K | 0.67× | |
| 16 | Saarland | ~10K | 0.61× |
The strongest cross-interests of the Babylon Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Good Bye, Lenin! | Movies & TV | 21.89× | ||
| 02 | Scooby-Doo | Movies & TV | 18.51× | ||
| 03 | Axel Prahl | Movies & TV | 14.90× | ||
| 04 | Nora Tschirner | Movies & TV | 14.11× | ||
| 05 | Florian David Fitz | Movies & TV | 13.39× | ||
| 06 | Jürgen Vogel | Movies & TV | 13.21× | ||
| 07 | Christoph Maria Herbst | Movies & TV | 12.84× | ||
| 08 | Moritz Bleibtreu | Movies & TV | 12.77× | ||
| 09 | Emilia Schüle | Movies & TV | 12.45× | ||
| 10 | Hugh Grant | Movies & TV | 11.38× | ||
| 11 | Jan Josef Liefers | Movies & TV | 11.04× | ||
| 12 | Karoline Herfurth | Movies & TV | 10.25× | ||
| 13 | Til Schweiger | Movies & TV | 8.94× | ||
| 14 | Tatort | Movies & TV | 5.99× | ||
| 15 | Das Erste | Movies & TV | 4.95× | ||
| 16 | Beetlejuice | Movies & TV | 4.63× | ||
| 17 | Transfermarkt | Sports | 3.30× | ||
| 18 | Tagesschau | Movies & TV | 3.26× | ||
| 19 | Sportschau | Sports | 2.49× | ||
| 20 | Nature | Home & Garden | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Sports Activity | POWER | 0.77× |
Babylon Berlin has an estimated audience of 1,359,644 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
52.4% of Babylon Berlin fans are female, 47.6% are male, with an average age of 39.9 years.
Babylon Berlin fans show strongest brand affinity for Scooby-Doo (18.51×), Christoph Maria Herbst (12.84×), and Tagesschau (3.26×) over the country average.
Babylon Berlin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Berlin (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Babylon Berlin itself, the audience over-indexes on Christoph Maria Herbst (12.84×), Tagesschau (3.26×), Jan Josef Liefers (11.04×), and Jürgen Vogel (13.21×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Babylon Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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