Babylon Berlin Audience in Germany
Babylon Berlin has an estimated audience of 1,413,489 people in Germany. 55.4% are female, 44.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Scooby-Doo, Austin Powers (film series), Satire, Beetlejuice, German television comedy.
The average Babylon Berlin fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Scooby-Doo, Austin Powers (film series), Satire, with strongest over-indexing on Scooby-Doo (15.12× the country average). Demographically, the Babylon Berlin audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Babylon Berlin fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.5 |
| Estimated audience size | 1,413,489 |
Audience persona
The typical Babylon Berlin fan in Germany is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,737 | 0.89× |
| Berlin | 189,064 | 2.99× |
| Bayern | 180,084 | 0.79× |
| Baden-Württemberg | 132,214 | 0.69× |
| Niedersachsen | 119,916 | 0.87× |
| Hessen | 83,749 | 0.78× |
| Sachsen | 78,800 | 1.14× |
| Brandenburg | 58,167 | 1.33× |
| Rheinland-Pfalz | 50,490 | 0.71× |
| Schleswig-Holstein | 44,730 | 0.88× |
| Hamburg | 33,280 | 1.04× |
| Sachsen-Anhalt | 30,731 | 0.84× |
| Thüringen | 30,441 | 0.85× |
| Mecklenburg-Vorpommern | 22,900 | 0.85× |
| Bremen | 9,879 | 0.82× |
| Saarland | 9,342 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 15.12× | Movies & TV |
| Austin Powers (film series) | 24.9× | Movies & TV |
| Satire | 7.57× | Literature |
| Beetlejuice | 7.35× | Movies & TV |
| German television comedy | 7.78× | Movies & TV |
| Tagesschau | 2.2× | Movies & TV |
| Descendants (2015 film) | 19.47× | Movies & TV |
| Storm of Love | 4.15× | Movies & TV |
| RTL Television | 3.46× | Movies & TV |
| Borussia Dortmund | 1.53× | Sports |
| Jan Josef Liefers | 6.75× | Movies & TV |
| Sportschau | 2.64× | Sports |
| FC Bayern Munich | 1.88× | Sports |
| Karoline Herfurth | 7.55× | Movies & TV |
| Til Schweiger | 7.55× | Movies & TV |
| Jamie Lee Curtis | 6.77× | Movies & TV |
| Nora Tschirner | 9.35× | Movies & TV |
| Hugh Grant | 9.04× | Movies & TV |
| Axel Prahl | 10.02× | Movies & TV |
| Snapped | 10.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.47 |
| Patriotism | CONSERVATISM | 1.47 |
| Tradition | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.35 |
| Pet Ownership | JOY | 1.2 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.3% |
| United States | 6.5% |
| France | 4.1% |
See Babylon Berlin audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Babylon Berlin have in Germany?
Babylon Berlin has an estimated audience of 1,413,489 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Babylon Berlin fans?
55.4% of Babylon Berlin fans are female, 44.6% are male, with an average age of 41.5 years.
Which brands do Babylon Berlin fans like most?
Babylon Berlin fans show strongest brand affinity for Scooby-Doo (15.12×), Austin Powers (film series) (24.9×), and Satire (7.57×) over the country average.
Where do Babylon Berlin fans live in Germany?
Babylon Berlin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,737), Berlin (reach 189,064), and Bayern (reach 180,084). These three regions account for the largest share of the active audience.
What other brands do Babylon Berlin fans also like?
Beyond Babylon Berlin itself, the audience over-indexes on Austin Powers (film series) (24.9×), Satire (7.57×), Beetlejuice (7.35×), and German television comedy (7.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babylon Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.