Braids Audience in Germany
Braids has an estimated audience of 614,408 people in Germany. 57.9% are female, 42.1% are male, average age 43.2. Top brand affinities: Bandcamp, Hugendubel, Memorial Day, Spotify, Bookselling.
Top brand affinities include Bandcamp, Hugendubel, Memorial Day, with strongest over-indexing on Bandcamp (22.6× the country average). Demographically, the Braids audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Braids fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.2 |
| Estimated audience size | 614,408 |
Audience persona
The typical Braids fan in Germany is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Bandcamp.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bandcamp | 22.6× | Music & Radio |
| Hugendubel | 5.73× | Shopping |
| Memorial Day | 23.86× | Politics & Society |
| Spotify | 2.43× | Internet & Social Media |
| Bookselling | 3.81× | Literature |
| Ed Sheeran | 5.21× | Music & Radio |
| Amazon.com | 1.7× | Shopping |
| 1.82× | Internet & Social Media | |
| Electronic dance music | 2.72× | Music & Radio |
| Dance music | 2.86× | Music & Radio |
| Singer-songwriter | 2.57× | Music & Radio |
| Underground hip hop | 3.22× | Music & Radio |
| Lollapalooza | 5.75× | Music & Radio |
| Volkswagen ID.4 | 6.96× | Cars & Mobility |
| Apple | 1.52× | Technology & Electronics |
| Concerts | 1.8× | Music & Radio |
| Volkswagen ID.3 | 9.02× | Cars & Mobility |
| Folk music | 3.02× | Music & Radio |
| Motorcycle helmet | 2.86× | Cars & Mobility |
| Iron Maiden | 4.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.12 |
| Urban Lifestyle | OPEN | 1.66 |
| Extroversion | THRILL | 1.66 |
| Sustainability | BALANCE | 1.61 |
| Risk Appetite | THRILL | 1.54 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| Germany | 7.7% |
| Canada | 7.0% |
See Braids audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Braids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.