Rascasse Audience Intelligence

Harry Styles - One Direction Audience in Germany

A data profile of the people who buy, follow and care about Harry Styles - One Direction in Germany — modelled from more than twelve digital signal sources. Harry Styles - One Direction has an estimated audience of 1,825,502 people in Germany.

#345among Person in Germany

Harry Styles - One Direction has an estimated audience of 1,825,502 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Styles - One Direction profile in Germany.

Audience size
1.8M
in Germany
Country rank
#3689
Person in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Styles - One Direction fans

Fig. 02

Gender split

Demographic split for Harry Styles - One Direction audience in Germany
MetricValue
Estimated audience size1,825,502
Fig. 04

Worldwide distribution

19.9%

of the worldwide Harry Styles - One Direction audience comes from Germany.

Worldwide audience distribution share by country for Harry Styles - One Direction
CountryShare
United States69.5%
Germany19.9%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Styles - One Direction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harry Styles - One Direction fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.69×
02Hamburg~50K1.16×
03Nordrhein-Westfalen~400K1.08×
04Brandenburg~60K1.06×
05Sachsen~90K0.99×
06Niedersachsen~200K0.98×
07Schleswig-Holstein~60K0.98×
08Bayern~300K0.97×
09Baden-Württemberg~200K0.93×
10Bremen~10K0.92×
11Mecklenburg-Vorpommern~30K0.91×
12Hessen~100K0.90×
13Rheinland-Pfalz~80K0.90×
14Sachsen-Anhalt~40K0.87×
15Thüringen~40K0.87×
16Saarland~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Harry Styles - One Direction, Germany
0.82×1.00×1.69×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Harry Styles - One Direction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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