A data profile of the people who buy, follow and care about Leonidas I in Germany — modelled from more than twelve digital signal sources. Leonidas I has an estimated audience of 385,852 people in Germany.
The average Leonidas I fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Demographically, the Leonidas I audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Urban Lifestyle.
The key figures that characterise the Leonidas I profile in Germany.
73.1% are female, 26.9% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 35.4 |
| Estimated audience size | 385,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 36% | |
| 30-39 | 64% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Leonidas I audience comes from Germany.
| Country | Share |
|---|---|
| Belgium | 27.9% |
| France | 23.3% |
| United States | 8.3% |
Where the Leonidas I audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 1.62× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.57× | |
| 03 | Sachsen-Anhalt | ~20K | 1.51× | |
| 04 | Rheinland-Pfalz | ~20K | 1.27× | |
| 05 | Baden-Württemberg | ~60K | 1.20× | |
| 06 | Hessen | ~30K | 1.13× | |
| 07 | Bremen | ~3K | 0.88× | |
| 08 | Hamburg | ~8K | 0.87× | |
| 09 | Berlin | ~10K | 0.84× | |
| 10 | Bayern | ~50K | 0.82× | |
| 11 | Niedersachsen | ~30K | 0.78× | |
| 12 | Thüringen | ~8K | 0.77× | |
| 13 | Schleswig-Holstein | ~10K | 0.76× | |
| 14 | Brandenburg | ~9K | 0.76× | |
| 15 | Sachsen | ~10K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Leonidas I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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