Mona Audience in Germany
Mona has an estimated audience of 317,164 people in Germany. 40.0% are female, 60.0% are male, average age 38.3. Top brand affinities: Simon Helberg, Charlie Hunnam, Pedro Pascal, Satire, Mila Kunis.
Top brand affinities include Simon Helberg, Charlie Hunnam, Pedro Pascal, with strongest over-indexing on Simon Helberg (257.94× the country average). Demographically, the Mona audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mona fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 38.3 |
| Estimated audience size | 317,164 |
Audience persona
The typical Mona fan in Germany is more male, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Simon Helberg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Simon Helberg | 257.94× | Movies & TV |
| Charlie Hunnam | 63.39× | Movies & TV |
| Pedro Pascal | 14.27× | Movies & TV |
| Satire | 8.39× | Literature |
| Mila Kunis | 15.93× | Movies & TV |
| Major League Soccer | 13.89× | Sports |
| German television comedy | 9.36× | Movies & TV |
| Guy Ritchie | 20× | Movies & TV |
| Blue Bloods (TV series) | 20× | Movies & TV |
| Ozarks | 17.75× | Movies & TV |
| Country rap | 8.03× | Music & Radio |
| Canada | 3.8× | Travel & Leisure |
| Brewing | 5.72× | Food & Beverages |
| Harry Potter | 1.84× | Movies & TV |
| Rose Leslie | 13.6× | Movies & TV |
| Pets | 1.84× | Pets & Animals |
| Sean Penn | 8× | Movies & TV |
| Rent-to-own | 9.39× | Home & Garden |
| Victoria Justice | 14.88× | Movies & TV |
| Malcolm in the Middle | 9.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.81 |
| Indulgence | JOY | 1.75 |
| Spirituality | BALANCE | 1.7 |
| Extroversion | THRILL | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 46.5% |
| Australia | 12.1% |
| United States | 11.0% |
See Mona audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.