Mona Audience in Germany
Mona has an estimated audience of 317,164 people in Germany. 40.0% are female, 60.0% are male, average age 38.3. Top brand affinities: Loincloth, Dog breed, Home Delivery, Unique Gifts, Birthday Gifts.
Top brand affinities include Loincloth, Dog breed, Home Delivery, with strongest over-indexing on Loincloth (12.17× the country average). Demographically, the Mona audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mona fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 38.3 |
| Estimated audience size | 317,164 |
Audience persona
The typical Mona fan in Germany is more male, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Loincloth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 12.17× | Fashion & Accessoires |
| Dog breed | 3.07× | Pets & Animals |
| Home Delivery | 5.58× | Food & Beverages |
| Unique Gifts | 2.62× | Shopping |
| Birthday Gifts | 2.43× | Kids & Family |
| Henrik Zetterberg | 63.39× | Sports |
| Haberler | 1.65× | News |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 2.06× | Kids & Family |
| Medieval fantasy | 11.96× | Literature |
| Progressive rock | 1.53× | Music & Radio |
| L'Île-Rousse | 11.31× | Travel & Leisure |
| Eindhoven | 1.75× | Travel & Leisure |
| Hypertext | 1.88× | Technology & Electronics |
| Circular Quay | 13.96× | Travel & Leisure |
| Tiffany Haddish | 7.63× | Movies & TV |
| Minestrone | 1.53× | Food & Beverages |
| Hückelhoven | 4.76× | Travel & Leisure |
| Gov.uk | 3.18× | Politics & Society |
| Captain Fantastic (film) | 4.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.81 |
| Indulgence | JOY | 1.75 |
| Spirituality | BALANCE | 1.7 |
| Extroversion | THRILL | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 46.5% |
| Australia | 12.1% |
| United States | 11.0% |
See Mona audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.