Orion Audience in Germany
Orion has an estimated audience of 1,744,816 people in Germany. 52.3% are female, 47.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Israel, KLIX (AM), Stradivarius, Home Delivery, Craiova.
The average Orion fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Israel, KLIX (AM), Stradivarius, with strongest over-indexing on Israel (5.78× the country average). Demographically, the Orion audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Orion fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.3 |
| Estimated audience size | 1,744,816 |
Audience persona
The typical Orion fan in Germany is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,580 | 0.84× |
| Bayern | 260,568 | 0.93× |
| Niedersachsen | 195,770 | 1.16× |
| Baden-Württemberg | 180,022 | 0.76× |
| Hessen | 134,217 | 1.01× |
| Sachsen | 113,585 | 1.33× |
| Schleswig-Holstein | 83,051 | 1.33× |
| Berlin | 70,269 | 0.9× |
| Rheinland-Pfalz | 67,464 | 0.77× |
| Thüringen | 58,693 | 1.32× |
| Brandenburg | 55,723 | 1.03× |
| Sachsen-Anhalt | 49,379 | 1.09× |
| Mecklenburg-Vorpommern | 42,972 | 1.29× |
| Hamburg | 35,686 | 0.91× |
| Bremen | 11,967 | 0.8× |
| Saarland | 11,755 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.78× | Travel & Leisure |
| KLIX (AM) | 5.66× | Music & Radio |
| Stradivarius | 1.92× | Shopping |
| Home Delivery | 2.77× | Food & Beverages |
| Craiova | 7.64× | Travel & Leisure |
| Corona (band) | 1.55× | Music & Radio |
| Wim Hof | 4.02× | Sports |
| myDealZ | 1.62× | Shopping |
| Volvo V60 | 2.58× | Cars & Mobility |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Turner & Hooch | 10.61× | Movies & TV |
| Hormones: The Series | 4.44× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.46× | Music & Radio |
| Preacher (comics) | 3.42× | Literature |
| Zagreb | 1.96× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Scratching post | 2.72× | Pets & Animals |
| Building insulation | 1.88× | Home & Garden |
| San Gil | 1.79× | Travel & Leisure |
| Alaska | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.6% |
| United States | 16.9% |
| Brazil | 8.7% |
See Orion audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Orion have in Germany?
Orion has an estimated audience of 1,744,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orion fans?
52.3% of Orion fans are female, 47.7% are male, with an average age of 36.3 years.
Which brands do Orion fans like most?
Orion fans show strongest brand affinity for Israel (5.78×), KLIX (AM) (5.66×), and Stradivarius (1.92×) over the country average.
Where do Orion fans live in Germany?
Orion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,580), Bayern (reach 260,568), and Niedersachsen (reach 195,770). These three regions account for the largest share of the active audience.
What other brands do Orion fans also like?
Beyond Orion itself, the audience over-indexes on KLIX (AM) (5.66×), Stradivarius (1.92×), Home Delivery (2.77×), and Craiova (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.