S.T.S. Audience in Germany
S.T.S. has an estimated audience of 1,210,888 people in Germany. 59.2% are female, 40.8% are male, average age 45.6. Top brand affinities: Time (magazine), Michel Houellebecq, Home Office, Goes, Israel.
Top brand affinities include Time (magazine), Michel Houellebecq, Home Office, with strongest over-indexing on Time (magazine) (8.21× the country average). Demographically, the S.T.S. audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of S.T.S. fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.6 |
| Estimated audience size | 1,210,888 |
Audience persona
The typical S.T.S. fan in Germany is more female, around 45.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Time (magazine).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 8.21× | News |
| Michel Houellebecq | 21.04× | Literature |
| Home Office | 2.01× | Business & Career |
| Goes | 1.59× | Travel & Leisure |
| Israel | 2.43× | Travel & Leisure |
| Saving | 1.53× | Business & Career |
| Steampunk | 4.03× | Fashion & Accessoires |
| Jack White | 1.71× | Movies & TV |
| Bull riding | 5.59× | Sports |
| Granola | 7.97× | Food & Beverages |
| KLIX (AM) | 1.79× | Music & Radio |
| Ho, Ghana | 3.05× | Travel & Leisure |
| Ayrton Senna | 3.21× | Sports |
| Oliver Kahn | 2.21× | Sports |
| Home Delivery | 1.61× | Food & Beverages |
| Competitive dance | 2.87× | Sports |
| Emperor Entertainment Group | 1.82× | Business & Career |
| Janitor | 2.77× | Home & Garden |
| Scratching post | 2.58× | Pets & Animals |
| Carrie (novel) | 2.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.23 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.07 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 79.2% |
| India | 7.5% |
| Germany | 4.0% |
See S.T.S. audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for S.T.S.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.