Toto (band) Audience in Germany
Toto (band) has an estimated audience of 332,611 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Night of the Proms, Bill Evans, Mike Stern, Caravan, Marcus King.
Toto (band) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Night of the Proms. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Night of the Proms, Bill Evans, Mike Stern, with strongest over-indexing on Night of the Proms (99.49× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Toto (band) fans
| Metric | Value |
|---|---|
| Estimated audience size | 332,611 |
Audience persona
The typical Toto (band) fan in Germany shows strong Tradition tendencies and a notable affinity for Night of the Proms.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,183 | 1.68× |
| Bayern | 53,202 | 1× |
| Baden-Württemberg | 49,286 | 1.09× |
| Niedersachsen | 35,505 | 1.1× |
| Hessen | 30,687 | 1.21× |
| Rheinland-Pfalz | 18,921 | 1.14× |
| Sachsen | 16,628 | 1.02× |
| Berlin | 14,942 | 1× |
| Schleswig-Holstein | 10,927 | 0.91× |
| Hamburg | 8,868 | 1.18× |
| Brandenburg | 7,353 | 0.71× |
| Thüringen | 6,437 | 0.76× |
| Sachsen-Anhalt | 5,765 | 0.67× |
| Saarland | 4,113 | 1.01× |
| Mecklenburg-Vorpommern | 3,926 | 0.62× |
| Bremen | 2,588 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Night of the Proms | 99.49× | Music & Radio |
| Bill Evans | 77.62× | Music & Radio |
| Mike Stern | 108.74× | Music & Radio |
| Caravan | 12.55× | Music & Radio |
| Marcus King | 42.89× | Music & Radio |
| Rock music | 2.18× | Music & Radio |
| Immowelt | 2.9× | Home & Garden |
| Commerzbank | 2.34× | Business & Career |
| BAUR | 3.96× | Shopping |
| AutoScout24 | 2.16× | Cars & Mobility |
| Lieferando.de | 2.12× | Food & Beverages |
| ImmoScout24 | 2.14× | Home & Garden |
| EBay | 1.89× | Shopping |
| Chair | 2.61× | Home & Garden |
| Immobilien | 3.06× | Business & Career |
| Heavy Metal (magazine) | 20.97× | Music & Radio |
| Ahmad Jamal | 77.62× | Music & Radio |
| Flower child | 9.43× | Kids & Family |
| CapCut | 5.66× | Technology & Electronics |
| U.K. | 8.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.56 |
| Convenience Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.26 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 31.0% |
| Indonesia | 21.6% |
| Malaysia | 13.7% |
See Toto (band) audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toto (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.