A data profile of the people who buy, follow and care about Funen in Denmark — modelled from more than twelve digital signal sources. Funen has an estimated audience of 1,645,048 people in Denmark.
Funen has an estimated audience of 1,645,048 people in Denmark. 57.9% are female, 42.1% are male, average age 43.7. Top brand affinities: Baccarat.
Top brand affinities include Baccarat, with strongest over-indexing on Baccarat (1.56× the country average).
Demographically, the Funen audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Funen fan in Denmark is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Baccarat.
The key figures that characterise the Funen profile in Denmark.
57.9% are female, 42.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.7 |
| Estimated audience size | 1,645,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Funen audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 88.1% |
| Germany | 5.2% |
| Egypt | 1.8% |
The strongest cross-interests of the Funen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Community Orientation | OPEN | 1.09× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Funen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.