A data profile of the people who buy, follow and care about Zealand in Denmark — modelled from more than twelve digital signal sources. Zealand has an estimated audience of 991,115 people in Denmark.
Zealand has an estimated audience of 991,115 people in Denmark. 56.6% are female, 43.4% are male, average age 44.8. Top brand affinities: Efficient energy use, Garden centre, Fiat 500, Baccarat, Opel Insignia.
Top brand affinities include Efficient energy use, Garden centre, Fiat 500, with strongest over-indexing on Efficient energy use (1.54× the country average).
Demographically, the Zealand audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Zealand fan in Denmark is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Zealand profile in Denmark.
56.6% are female, 43.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 44.8 |
| Estimated audience size | 991,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Zealand audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 41.3% |
| New Zealand | 31.8% |
| Australia | 4.9% |
The strongest cross-interests of the Zealand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi S4 | Cars & Mobility | 1.90× | ||
| 02 | Audi S5 | Cars & Mobility | 1.79× | ||
| 03 | MSV Duisburg | Sports | 1.76× | ||
| 04 | Opel Insignia | Cars & Mobility | 1.71× | ||
| 05 | Luc Besson | Movies & TV | 1.67× | ||
| 06 | Levante UD | Sports | 1.62× | ||
| 07 | IMAX | Movies & TV | 1.61× | ||
| 08 | Baccarat | Games | 1.57× | ||
| 09 | Ford Galaxy | Cars & Mobility | 1.57× | ||
| 10 | Philadelphia Flyers | Sports | 1.57× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.54× | ||
| 12 | Fiat 500 | Cars & Mobility | 1.52× | ||
| 13 | Ford GT | Cars & Mobility | 1.52× | ||
| 14 | Garden centre | Home & Garden | 1.51× | ||
| 15 | Mercedes-Benz SL-Class | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.16× | |
| Individualism | JOY | 1.16× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Mindfulness | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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