Rascasse Audience Intelligence

horsegiirL Audience in United States

horsegiirL has an estimated audience of 261K people in United States.

#56among DJ in United States#12887among people in United States#7405in Music & Radio

The average horsegiirL fan in United States is 27.0 years old, more male, and lives primarily in California.

By number of fans, horsegiirL ranks #56 among the 844 objects in DJ in United States.

Its fans are 8.5 years younger than the group average of 35.5.

Compared with the other 843 objects in DJ, horsegiirL fans stand out for their interest in Berghain, Resident Advisor and Mixmag.

Interest is seasonal: April, May and June account for 52% of the year's searches, August is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Berghain, Resident Advisor, Mixmag, with strongest over-indexing on Berghain (909.64× the country average).

Demographically, the horsegiirL audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

The typical horsegiirL fan in United States is more male, around 27.0 years old, with strong Pet Ownership tendencies and a notable affinity for Berghain.

Category: Music & Radio · Type: Person · Subtype: DJ

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
261K
in United States
Gender
42.5%♀
57.5% male
Age
27.0
average years
Country rank
#51960
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of horsegiirL fans

42.5% are female, 57.5% are male, average age 27.0.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for horsegiirL audience in United States
MetricValue
Female42.5%
Male57.5%
Average age27.0
Estimated audience size261K
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the horsegiirL audience in United States
Age bracketShare%
16-2454%
25-3429%
35-449%
45-546%
55+2%
Fig. 04

Worldwide distribution

41.3%

of the worldwide horsegiirL audience comes from United States.

Worldwide audience distribution share by country for horsegiirL
CountryShare
United States41.3%
United Kingdom7.7%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

horsegiirL fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.97×
02New York~30K1.62×
03Colorado~7K1.61×
04Illinois~20K1.52×
05Oregon~5K1.47×
06Washington, District of Columbia<1K1.39×
07Washington~8K1.38×
08Massachusetts~7K1.31×
09Nevada~3K1.29×
10Vermont<1K1.24×
11Connecticut~3K1.10×
12Rhode Island<1K1.09×
13Pennsylvania~10K1.07×
14Maine~1K1.07×
15New Jersey~8K1.05×
16Maryland~5K1.05×
17Virginia~7K1.02×
18New Hampshire~1K1.01×
19Florida~20K1.00×
20Georgia~9K0.99×
21Alaska<1K0.99×
22Minnesota~4K0.97×
23Arizona~6K0.95×
24New Mexico~2K0.95×
25Kansas~2K0.93×
26Montana<1K0.93×
27Wisconsin~4K0.92×
28Utah~2K0.92×
29Delaware<1K0.91×
30Missouri~4K0.90×
31South Dakota<1K0.90×
32North Dakota<1K0.90×
33Hawaii<1K0.88×
34Texas~20K0.87×
35Tennessee~5K0.87×
36Indiana~5K0.87×
37Oklahoma~3K0.87×
38Nebraska~1K0.87×
39Idaho~1K0.87×
40West Virginia~1K0.87×
41Ohio~8K0.86×
42North Carolina~7K0.86×
43Kentucky~3K0.86×
44Louisiana~3K0.85×
45Arkansas~2K0.83×
46Iowa~2K0.82×
47Michigan~6K0.78×
48Alabama~3K0.78×
49Mississippi~2K0.77×
50South Carolina~3K0.75×
Fig. 06

Affinity by region

Affinity by region — horsegiirL, United States
0.75×1.00×1.97×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the horsegiirL audience vs. the country average
#·InterestCategoryAffinity×
01BerghainMusic & Radio909.64×
02Resident AdvisorMusic & Radio190.16×
03MixmagMusic & Radio87.78×
04Nina KravizMusic & Radio34.31×
05Disclosure (band)Music & Radio29.12×
06Drone racingSports25.93×
07International educationBusiness & Career25.87×
08Cultural tourismTravel & Leisure20.86×
09Italo discoMusic & Radio19.26×
10BodrumTravel & Leisure11.91×
11RÜFÜSMusic & Radio9.59×
12Pitbull (rapper)Music & Radio8.63×
13Disneyland ParisTravel & Leisure7.68×
14IbizaTravel & Leisure7.60×
15Digital audio workstationTechnology & Electronics7.39×
16Electronic dance musicMusic & Radio6.58×
17House musicMusic & Radio4.32×
18Millie Bobby BrownMovies & TV3.81×
19Bath and BodyworksShopping3.53×
20LivemusicMusic & Radio2.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the horsegiirL audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the horsegiirL audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.18×
Risk AppetiteTHRILL1.73×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the horsegiirL audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Convenience OrientationPREMIUM0.83×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More DJ audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in horsegiirL over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/horsegiirl-10008290” · Methodology