A data profile of the people who buy, follow and care about horsegiirL in United States — modelled from more than twelve digital signal sources. horsegiirL has an estimated audience of 261,433 people in United States.
The average horsegiirL fan in United States is 26.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Berghain, Resident Advisor, International education, with strongest over-indexing on Berghain (909.64× the country average).
Demographically, the horsegiirL audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical horsegiirL fan in United States is more male, around 26.2 years old, with strong Pet Ownership tendencies and a notable affinity for Berghain.
The key figures that characterise the horsegiirL profile in United States.
42.5% are female, 57.5% are male, average age 26.2.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 26.2 |
| Estimated audience size | 261,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 29% | |
| 30-39 | 9% | |
| 40-49 | 6% | |
| 50+ | 2% |
of the worldwide horsegiirL audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 7.7% |
| Brazil | 7.3% |
Where the horsegiirL audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~60K | 1.97× | |
| 02 | New York | ~20K | 1.62× | |
| 03 | Colorado | ~7K | 1.61× | |
| 04 | Illinois | ~10K | 1.52× | |
| 05 | Oregon | ~4K | 1.47× | |
| 06 | Washington, District of Columbia | ~1K | 1.39× | |
| 07 | Washington | ~7K | 1.38× | |
| 08 | Massachusetts | ~7K | 1.31× | |
| 09 | Nevada | ~3K | 1.29× | |
| 10 | Vermont | <1K | 1.24× | |
| 11 | Connecticut | ~3K | 1.10× | |
| 12 | Rhode Island | <1K | 1.09× | |
| 13 | Pennsylvania | ~9K | 1.07× | |
| 14 | Maine | ~1K | 1.07× | |
| 15 | New Jersey | ~7K | 1.05× | |
| 16 | Maryland | ~5K | 1.05× | |
| 17 | Virginia | ~6K | 1.02× | |
| 18 | New Hampshire | ~1K | 1.01× | |
| 19 | Florida | ~20K | 1.00× | |
| 20 | Georgia | ~8K | 0.99× | |
| 21 | Alaska | <1K | 0.99× | |
| 22 | Minnesota | ~4K | 0.97× | |
| 23 | Arizona | ~5K | 0.95× | |
| 24 | New Mexico | ~1K | 0.95× | |
| 25 | Kansas | ~2K | 0.93× | |
| 26 | Montana | <1K | 0.93× | |
| 27 | Wisconsin | ~4K | 0.92× | |
| 28 | Utah | ~2K | 0.92× | |
| 29 | Delaware | <1K | 0.91× | |
| 30 | Missouri | ~4K | 0.90× | |
| 31 | South Dakota | <1K | 0.90× | |
| 32 | North Dakota | <1K | 0.90× | |
| 33 | Hawaii | <1K | 0.88× | |
| 34 | Texas | ~20K | 0.87× | |
| 35 | Tennessee | ~5K | 0.87× | |
| 36 | Indiana | ~4K | 0.87× | |
| 37 | Oklahoma | ~3K | 0.87× | |
| 38 | Idaho | ~1K | 0.87× | |
| 39 | Nebraska | ~1K | 0.87× | |
| 40 | West Virginia | ~1K | 0.87× | |
| 41 | Ohio | ~7K | 0.86× | |
| 42 | North Carolina | ~7K | 0.86× | |
| 43 | Kentucky | ~3K | 0.86× | |
| 44 | Louisiana | ~3K | 0.85× | |
| 45 | Arkansas | ~2K | 0.83× | |
| 46 | Iowa | ~2K | 0.82× | |
| 47 | Michigan | ~5K | 0.78× | |
| 48 | Alabama | ~3K | 0.78× | |
| 49 | Mississippi | ~2K | 0.77× | |
| 50 | South Carolina | ~3K | 0.75× |
The strongest cross-interests of the horsegiirL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 909.64× | ||
| 02 | Resident Advisor | Music & Radio | 190.16× | ||
| 03 | Mixmag | Music & Radio | 87.78× | ||
| 04 | Nina Kraviz | Music & Radio | 34.31× | ||
| 05 | Disclosure (band) | Music & Radio | 29.12× | ||
| 06 | Drone racing | Sports | 25.93× | ||
| 07 | International education | Business & Career | 25.87× | ||
| 08 | Cultural tourism | Travel & Leisure | 20.86× | ||
| 09 | Italo disco | Music & Radio | 19.26× | ||
| 10 | Bodrum | Travel & Leisure | 11.91× | ||
| 11 | RÜFÜS | Music & Radio | 9.59× | ||
| 12 | Pitbull (rapper) | Music & Radio | 8.63× | ||
| 13 | Disneyland Paris | Travel & Leisure | 7.68× | ||
| 14 | Ibiza | Travel & Leisure | 7.60× | ||
| 15 | Digital audio workstation | Technology & Electronics | 7.39× | ||
| 16 | Electronic dance music | Music & Radio | 6.58× | ||
| 17 | House music | Music & Radio | 4.32× | ||
| 18 | Millie Bobby Brown | Movies & TV | 3.81× | ||
| 19 | Bath and Bodyworks | Shopping | 3.53× | ||
| 20 | Livemusic | Music & Radio | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.18× | |
| Risk Appetite | THRILL | 1.73× | |
| Mindfulness | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.65× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× |
horsegiirL has an estimated audience of 261,433 people in United States, concentrated in California and New York.
42.5% of horsegiirL fans are female, 57.5% are male, with an average age of 26.2 years.
horsegiirL fans show strongest brand affinity for Berghain (909.64×), Resident Advisor (190.16×), and International education (25.87×) over the country average.
horsegiirL fans in United States are most concentrated in California (reach ~60K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond horsegiirL itself, the audience over-indexes on Resident Advisor (190.16×), International education (25.87×), Mixmag (87.78×), and Electronic dance music (6.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for horsegiirL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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