Rascasse Audience Intelligence

horsegiirL Audience in United States

A data profile of the people who buy, follow and care about horsegiirL in United States — modelled from more than twelve digital signal sources. horsegiirL has an estimated audience of 261,433 people in United States.

The average horsegiirL fan in United States is 26.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Berghain, Resident Advisor, International education, with strongest over-indexing on Berghain (909.64× the country average).

Demographically, the horsegiirL audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical horsegiirL fan in United States is more male, around 26.2 years old, with strong Pet Ownership tendencies and a notable affinity for Berghain.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the horsegiirL profile in United States.

Audience size
261K
in United States
Gender
42.5%♀
57.5% male
Age
26.2
average years
Country rank
#51817
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of horsegiirL fans

42.5% are female, 57.5% are male, average age 26.2.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for horsegiirL audience in United States
MetricValue
Female42.5%
Male57.5%
Average age26.2
Estimated audience size261,433
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the horsegiirL audience in United States
Age bracketShare%
16-1954%
20-2929%
30-399%
40-496%
50+2%
Fig. 04

Worldwide distribution

41.4%

of the worldwide horsegiirL audience comes from United States.

Worldwide audience distribution share by country for horsegiirL
CountryShare
United States41.4%
United Kingdom7.7%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the horsegiirL audience in United States is strongest.

Fig. 05

Top regions by affinity

horsegiirL fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.97×
02New York~20K1.62×
03Colorado~7K1.61×
04Illinois~10K1.52×
05Oregon~4K1.47×
06Washington, District of Columbia~1K1.39×
07Washington~7K1.38×
08Massachusetts~7K1.31×
09Nevada~3K1.29×
10Vermont<1K1.24×
11Connecticut~3K1.10×
12Rhode Island<1K1.09×
13Pennsylvania~9K1.07×
14Maine~1K1.07×
15New Jersey~7K1.05×
16Maryland~5K1.05×
17Virginia~6K1.02×
18New Hampshire~1K1.01×
19Florida~20K1.00×
20Georgia~8K0.99×
21Alaska<1K0.99×
22Minnesota~4K0.97×
23Arizona~5K0.95×
24New Mexico~1K0.95×
25Kansas~2K0.93×
26Montana<1K0.93×
27Wisconsin~4K0.92×
28Utah~2K0.92×
29Delaware<1K0.91×
30Missouri~4K0.90×
31South Dakota<1K0.90×
32North Dakota<1K0.90×
33Hawaii<1K0.88×
34Texas~20K0.87×
35Tennessee~5K0.87×
36Indiana~4K0.87×
37Oklahoma~3K0.87×
38Idaho~1K0.87×
39Nebraska~1K0.87×
40West Virginia~1K0.87×
41Ohio~7K0.86×
42North Carolina~7K0.86×
43Kentucky~3K0.86×
44Louisiana~3K0.85×
45Arkansas~2K0.83×
46Iowa~2K0.82×
47Michigan~5K0.78×
48Alabama~3K0.78×
49Mississippi~2K0.77×
50South Carolina~3K0.75×
Fig. 06

Affinity by region

Affinity by region — horsegiirL, United States
0.75×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the horsegiirL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for horsegiirL audience
#·InterestCategoryAffinity×
01BerghainMusic & Radio909.64×
02Resident AdvisorMusic & Radio190.16×
03MixmagMusic & Radio87.78×
04Nina KravizMusic & Radio34.31×
05Disclosure (band)Music & Radio29.12×
06Drone racingSports25.93×
07International educationBusiness & Career25.87×
08Cultural tourismTravel & Leisure20.86×
09Italo discoMusic & Radio19.26×
10BodrumTravel & Leisure11.91×
11RÜFÜSMusic & Radio9.59×
12Pitbull (rapper)Music & Radio8.63×
13Disneyland ParisTravel & Leisure7.68×
14IbizaTravel & Leisure7.60×
15Digital audio workstationTechnology & Electronics7.39×
16Electronic dance musicMusic & Radio6.58×
17House musicMusic & Radio4.32×
18Millie Bobby BrownMovies & TV3.81×
19Bath and BodyworksShopping3.53×
20LivemusicMusic & Radio2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the horsegiirL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by horsegiirL audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.18×
Risk AppetiteTHRILL1.73×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by horsegiirL audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Convenience OrientationPREMIUM0.83×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does horsegiirL have in United States?

horsegiirL has an estimated audience of 261,433 people in United States, concentrated in California and New York.

02

What is the gender split and age of horsegiirL fans?

42.5% of horsegiirL fans are female, 57.5% are male, with an average age of 26.2 years.

03

Which brands do horsegiirL fans like most?

horsegiirL fans show strongest brand affinity for Berghain (909.64×), Resident Advisor (190.16×), and International education (25.87×) over the country average.

04

Where do horsegiirL fans live in United States?

horsegiirL fans in United States are most concentrated in California (reach ~60K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do horsegiirL fans also like?

Beyond horsegiirL itself, the audience over-indexes on Resident Advisor (190.16×), International education (25.87×), Mixmag (87.78×), and Electronic dance music (6.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for horsegiirL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →