A data profile of the people who buy, follow and care about Pet Shop Boys in Denmark — modelled from more than twelve digital signal sources. Pet Shop Boys has an estimated audience of 38,853 people in Denmark.
Pet Shop Boys has an estimated audience of 38,853 people in Denmark. 50.8% are female, 49.2% are male, average age 38.9. Top brand affinities: Gothic fashion, Watercolor painting, Maxi Zoo, Rock music, Social networking service.
Top brand affinities include Gothic fashion, Watercolor painting, Maxi Zoo, with strongest over-indexing on Gothic fashion (9.78× the country average).
Demographically, the Pet Shop Boys audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Pet Shop Boys fan in Denmark is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Gothic fashion.
The key figures that characterise the Pet Shop Boys profile in Denmark.
50.8% are female, 49.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 38.9 |
| Estimated audience size | 38,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 11% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Pet Shop Boys audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 10.0% |
| Malaysia | 4.6% |
The strongest cross-interests of the Pet Shop Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gothic fashion | Fashion & Accessoires | 9.78× | ||
| 02 | Home business | Business & Career | 5.97× | ||
| 03 | Anime convention | Literature | 5.33× | ||
| 04 | ALMA | Music & Radio | 4.60× | ||
| 05 | Persian cat | Pets & Animals | 4.48× | ||
| 06 | Oil painting | Arts & Culture | 3.65× | ||
| 07 | Watercolor painting | Arts & Culture | 3.60× | ||
| 08 | Maxi Zoo | Pets & Animals | 2.58× | ||
| 09 | Fine art | Business & Career | 2.47× | ||
| 10 | Modern art | Arts & Culture | 2.42× | ||
| 11 | Social networking service | Technology & Electronics | 2.41× | ||
| 12 | Museum | Arts & Culture | 2.25× | ||
| 13 | Italy | Travel & Leisure | 2.25× | ||
| 14 | Rock music | Music & Radio | 2.02× | ||
| 15 | Men's clothing | Fashion & Accessoires | 2.02× | ||
| 16 | Gift | Shopping | 1.88× | ||
| 17 | TikTok | Internet & Social Media | 1.69× | ||
| 18 | Training | Sports | 1.60× | ||
| 19 | Chat GPT | Technology & Electronics | 1.57× | ||
| 20 | Culture | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.27× | |
| Pet Ownership | JOY | 1.97× | |
| Early Adopter Mentality | POWER | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| DIY Mentality | THRILL | 0.83× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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