50 Most Popular Mainstream Fashions in Denmark 2026 — by Audience Size

How to read this list

Rank

Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Denmark who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Denmark. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Denmark, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Denmark. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	GGina Tricot	977k	7.2%	41.5	73.2%	Mainstream fashion
2	MMax Mara	114k	0.4%	37.7	67.8%	Mainstream fashion
3	JJACK & JONES	104k	2.2%	42.4	56.5%	Mainstream fashion
4	MMarco Polo	69k	0.6%	40.4	58.4%	Mainstream fashion
5	AAmerican Eagle Outfitters	67k	0.3%	37.1	75.0%	Mainstream fashion
6	BBanana Republic	63k	0.2%	35.4	75.4%	Mainstream fashion
7	SSuperdry.	61k	0.5%	36.0	73.5%	Mainstream fashion
8	PPull & Bear	58k	0.6%	38.7	70.1%	Mainstream fashion
9	RRiver Island	54k	0.3%	35.5	72.2%	Mainstream fashion
10	AAbercrombie & Fitch	41k	0.2%	36.5	75.9%	Mainstream fashion
11	DDesigual	39k	0.3%	49.7	95.5%	Mainstream fashion
12	MMarni (clothing)	37k	0.4%	38.0	72.4%	Mainstream fashion
13	GGuess (clothing)	37k	0.3%	40.2	73.0%	Mainstream fashion
14	QQuiksilver	30k	0.4%	36.4	44.9%	Mainstream fashion
15	NNew Look	27k	0.2%	30.1	73.1%	Mainstream fashion
16	PPepe Jeans	22k	0.2%	35.0	51.4%	Mainstream fashion
17	VVF Corporation	21k	0.7%	38.5	41.1%	Mainstream fashion
18	MMiss Selfridge	15k	10.0%	33.4	58.4%	Mainstream fashion
19	SScotch and Soda (clothing)	14k	0.3%	31.5	56.7%	Mainstream fashion
20	RReplay	13k	0.6%	37.8	31.0%	Mainstream fashion
21	TTom Tailor	11k	0.2%	38.2	72.2%	Mainstream fashion
22	SStreet One	11k	0.2%	39.5	78.4%	Mainstream fashion
23	LLevi Strauss	11k	0.3%	30.7	58.9%	Mainstream fashion
24	EEsprit	10k	0.4%	33.4	85.6%	Mainstream fashion
25	BBench (British clothing brand)	9.6k	0.2%	35.1	87.4%	Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Denmark and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Denmark?

Gina Tricot currently leads with an estimated audience of 977k people in Denmark.

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