Champion (sportswear) Target Market in Spain
Champion (sportswear) has an estimated audience of 5,738,090 people in Spain. 6.4% are female, 93.6% are male, average age 21.1. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Sportswear (fashion), New Balance, Stussy, Winter sport, Snowboard.
The average Champion (sportswear) fan in Spain is 21.1 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Sportswear (fashion), New Balance, Stussy, with strongest over-indexing on Sportswear (fashion) (6.72× the country average). Demographically, the Champion (sportswear) audience skews more male with an average age of 21.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Customer demographics of Champion (sportswear)
| Metric | Value |
|---|---|
| Female | 6.4% |
| Male | 93.6% |
| Average age | 21.1 |
| Estimated audience size | 5,738,090 |
Audience persona
The typical Champion (sportswear) fan in Spain is more male, around 21.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sportswear (fashion).
Champion (sportswear) customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~1M | 0.92× |
| Catalonia | ~1M | 0.92× |
| Community of Madrid | ~900K | 0.92× |
| Comunidad Valenciana | ~600K | 0.94× |
| Canary Islands | ~300K | 1× |
| Galicia | ~300K | 0.99× |
| Castile and León | ~300K | 1.02× |
| Region of Murcia | ~200K | 1.11× |
| Basque Autonomous Country | ~200K | 0.99× |
| Balearic Islands | ~200K | 1.06× |
| Aragon | ~200K | 1.11× |
Top brand affinities of the Champion (sportswear) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportswear (fashion) | 6.72× | Fashion & Accessoires |
| New Balance | 4.92× | Fashion & Accessoires |
| Stussy | 9.17× | Fashion & Accessoires |
| Winter sport | 5.26× | Sports |
| Snowboard | 6.17× | Sports |
| Nike | 3.81× | Fashion & Accessoires |
| Sports equipment | 4.21× | Sports |
| Sneaker collecting | 5.99× | Fashion & Accessoires |
| Alpine skiing | 5.36× | Sports |
| Uniqlo | 3.93× | Shopping |
| Foot Locker | 5.94× | Shopping |
| Streetwear | 3.54× | Fashion & Accessoires |
| Sprint (running) | 5.18× | Sports |
| Art exhibition | 3.51× | Arts & Culture |
| Iberdrola | 3.34× | Home & Garden |
| Road running | 3.99× | Sports |
| Puma | 5.12× | Fashion & Accessoires |
| Sneakers (footwear) | 3.12× | Fashion & Accessoires |
| Under Armour | 5.7× | Fashion & Accessoires |
| Street photography | 4.08× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.16 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.55 |
| Urban Lifestyle | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 16.5% |
| Colombia | 10.7% |
| Peru | 10.5% |
See Champion (sportswear) audiences in other countries
- Champion (sportswear) — Germany
- Champion (sportswear) — United States
- Champion (sportswear) — United Kingdom
- Champion (sportswear) — France
- Champion (sportswear) — Italy
- Champion (sportswear) — Brazil
- Champion (sportswear) — Japan
- Champion (sportswear) — South Korea
- Champion (sportswear) — India
- Champion (sportswear) — Canada
- Champion (sportswear) — Mexico
More Streetwear audiences in Spain
- Lacoste (3,204,918)
- Levi Strauss & Co. (1,990,426)
- Stussy (1,131,736)
- Carhartt (1,074,809)
- Supreme (1,041,831)
Frequently asked questions
Who is Champion (sportswear)'s target market in Spain?
Champion (sportswear)'s target market in Spain covers an estimated 5,738,090 people, concentrated in Andalusia and Catalonia.
What is the gender split and age of Champion (sportswear) customers?
6.4% of the Champion (sportswear) audience are female, 93.6% are male, with an average age of 21.1 years.
Which brands do Champion (sportswear) fans like most?
Champion (sportswear) fans show strongest brand affinity for Sportswear (fashion) (6.72×), New Balance (4.92×), and Stussy (9.17×) over the country average.
Where do Champion (sportswear) fans live in Spain?
Champion (sportswear) fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Champion (sportswear) fans also like?
Beyond Champion (sportswear) itself, the audience over-indexes on New Balance (4.92×), Stussy (9.17×), Winter sport (5.26×), and Snowboard (6.17×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Champion (sportswear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.