Popularity ranking · Spain

The 100 most popular Cosmetics in Spain

This curated ranking covers the 100 largest cosmetics in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 167 cosmetics tracked in Spain, the 100 ranked here account for the largest measured audience reach. Cosmetics, Maquillaje Profesional and Eyelash lead the list with a combined estimated audience of 27M people. Across all 100 entries the average audience size is 778k, and the largest, Cosmetics, reaches around 17M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 wet n wild 33k 32.4 48.2% Cosmetics
77 Zest (brand) 31k 46.8 40.9% Cosmetics
78 Stila 26k 35.6 86.3% Cosmetics
79 Amorepacific Corporation 22k 43.7 90.1% Cosmetics
80 Flormar 22k 32.4 53.8% Cosmetics
81 Sleek MakeUP 21k 33.5 76.6% Cosmetics
82 ZOEVA 21k 34.3 82.2% Cosmetics
83 Kevyn Aucoin 20k 37.4 57.2% Cosmetics
84 ChapStick 19k 37.1 79.1% Cosmetics
85 Isadora 18k 30.5 76.2% Cosmetics
86 Sally Hansen 16k 38.0 85.0% Cosmetics
87 ELF Cosmetics 16k 31.2 80.8% Cosmetics
88 Kao Corporation 15k 29.4 86.2% Cosmetics
89 BioNike 14k 38.4 77.0% Cosmetics
90 Lime Crime 13k 36.5 69.8% Cosmetics
91 Bourjois Paris 12k 33.0 68.3% Cosmetics
92 Lethal Cosmetics 10k 43.5 72.7% Cosmetics
93 Cosmetic palette 7.4k 40.9 84.6% Cosmetics
94 Mademoiselle bio 6.6k 38.7 76.2% Cosmetics
95 sigma beauty 6.6k 34.1 74.7% Cosmetics
96 Orphica 6.3k 42.2 100.0% Cosmetics
97 Powder puff 6.2k 35.7 96.1% Cosmetics
98 Eveline Cosmetics 6k 38.0 74.1% Cosmetics
99 Burt's Bees 5.7k 40.9 66.6% Cosmetics
100 Alverde Naturkosmetik 3.9k 40.8 79.2% Cosmetics

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular cosmetics compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest cosmetics in Spain?

Cosmetics currently leads with an estimated audience of 17M people in Spain.

Other top lists in Spain