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Top 100 Spirits in Spain

This curated ranking covers the 100 largest spirits in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 151 spirits tracked in Spain, the 100 ranked here account for the largest measured audience reach. Johnnie Walker, Bols (brand) and Finlandia (vodka) lead the list with a combined estimated audience of 1.5M people. Across all 100 entries the average audience size is 90k, and the largest, Johnnie Walker, reaches around 574k people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Talisker distillery 29k 41.4 47.9% Spirits
52 Ciroc vodka 28k 42.9 79.3% Spirits
53 Southern Comfort 28k 41.6 58.2% Spirits
54 Zacapa 27k 35.1 47.6% Spirits
55 Tequila Herradura 27k 39.4 49.4% Spirits
56 Four Roses 26k 38.0 37.1% Spirits
57 Fever-Tree 26k 43.4 56.8% Spirits
58 Ardbeg distillery 23k 40.6 50.5% Spirits
59 Monkey47 23k 43.9 51.2% Spirits
60 Ricard 22k 27.3 24.4% Spirits
61 Pitú 21k 43.4 56.6% Spirits
62 Forst 21k 44.3 57.1% Spirits
63 Etiqueta Negra (magazine) 20k 38.3 61.4% Spirits
64 Royal Salute (whisky) 20k 34.9 40.3% Spirits
65 Metaxa 19k 42.9 32.4% Spirits
66 Glenrothes 17k 37.0 68.4% Spirits
67 BULLDOG Gin 16k 36.2 71.1% Spirits
68 Monkey Shoulder 16k 40.4 42.2% Spirits
69 Beluga vodka 16k 33.1 54.4% Spirits
70 Moskovskaya 16k 40.6 51.2% Spirits
71 Tequila Rose 16k 37.6 75.2% Spirits
72 Licor Beirão 15k 48.0 49.3% Spirits
73 Buffalo Trace Bourbon 13k 38.3 54.7% Spirits
74 Ramazzotti (liqueur) 13k 34.0 96.9% Spirits
75 Villa Massa 11k 45.3 61.5% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in Spain?

Johnnie Walker currently leads with an estimated audience of 574k people in Spain.

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