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Top 100 Spirits in Spain

This curated ranking covers the 100 largest spirits in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 151 spirits tracked in Spain, the 100 ranked here account for the largest measured audience reach. Johnnie Walker, Bols (brand) and Finlandia (vodka) lead the list with a combined estimated audience of 1.5M people. Across all 100 entries the average audience size is 87k, and the largest, Johnnie Walker, reaches around 574k people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Don Julio Tequila 11k 36.9 43.7% Spirits
77 Żubrówka 11k 38.0 35.2% Spirits
78 Grant´s Whisky 11k 44.8 44.3% Spirits
79 J&B Whisky 9.9k 28.3 5.8% Spirits
80 Bumbu 9k 41.4 49.3% Spirits
81 Four Roses Bourbon 8.9k 31.4 43.6% Spirits
82 The Botanist (gin) 8.8k 35.0 46.4% Spirits
83 Tequila Cazadores 8k 40.9 66.7% Spirits
84 Licor Beirão 7.8k 48.0 49.3% Spirits
85 Bruichladdich distillery 7.7k 39.1 41.9% Spirits
86 Brockmans Gin 7.4k 27.4 51.8% Spirits
87 Kilchoman distillery 6.3k 39.4 40.1% Spirits
88 Wild turkey 5.5k 40.1 20.9% Spirits
89 Buffalo Trace Distillery 5.4k 31.5 33.7% Spirits
90 Amaro Montenegro 4.2k 28.4 16.6% Spirits
91 Bowmore distillery 4.1k 45.0 35.4% Spirits
92 Crystal Head Vodka 3.8k 35.0 51.3% Spirits
93 Pastis 51 3.7k 40.4 56.3% Spirits
94 Bacardi 151 3.6k 32.1 45.4% Spirits
95 Casa Dragones Tequila 3.5k 39.2 46.8% Spirits
96 Hornitos Tequila 3.4k 39.1 55.5% Spirits
97 Edradour distillery 3.2k 55.9 12.4% Spirits
98 Balvenie distillery 3.1k 45.0 35.1% Spirits
99 Wild Turkey 101 2.2k 40.8 46.0% Spirits
100 Teremana Tequila 2k 41.3 48.0% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in Spain?

Johnnie Walker currently leads with an estimated audience of 574k people in Spain.

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