Popularity ranking · Spain

The 100 most popular Spirits in Spain

This curated ranking covers the 100 largest spirits in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 150 spirits tracked in Spain, the 100 ranked here account for the largest measured audience reach. Bols (brand), Johnnie Walker and Bacardi lead the list with a combined estimated audience of 1.4M people. Across all 100 entries the average audience size is 86k, and the largest, Bols (brand), reaches around 548k people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Bacardi Breezer 11k 27.4 87.7% Spirits
77 Żubrówka 11k 38.0 35.2% Spirits
78 Don Julio Tequila 11k 36.9 43.7% Spirits
79 J&B Whisky 10k 28.3 5.8% Spirits
80 Bumbu 10k 43.4 53.5% Spirits
81 Grant´s Whisky 9.4k 43.3 43.3% Spirits
82 The Botanist (gin) 8.8k 35.0 46.4% Spirits
83 Four Roses Bourbon 8.7k 31.4 43.6% Spirits
84 Tequila Cazadores 8k 40.9 66.7% Spirits
85 Licor Beirão 7.9k 48.0 49.3% Spirits
86 Bruichladdich distillery 7.8k 39.1 41.9% Spirits
87 Brockmans Gin 7.4k 27.4 51.8% Spirits
88 Kilchoman distillery 6.4k 39.4 40.1% Spirits
89 Buffalo Trace Distillery 5.4k 31.5 33.7% Spirits
90 Wild turkey 5.3k 40.1 20.9% Spirits
91 Pastis 51 4.7k 43.3 67.0% Spirits
92 Amaro Montenegro 4.2k 28.4 16.6% Spirits
93 Bowmore distillery 4k 45.0 35.4% Spirits
94 Crystal Head Vodka 3.8k 35.0 51.3% Spirits
95 Bacardi 151 3.6k 32.1 45.4% Spirits
96 Hornitos Tequila 3.4k 39.1 55.5% Spirits
97 Casa Dragones Tequila 3.4k 39.2 46.8% Spirits
98 Edradour distillery 3.2k 55.9 12.4% Spirits
99 Balvenie distillery 3.1k 45.0 35.1% Spirits
100 Wild Turkey 101 2.1k 40.8 46.0% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular spirits compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in Spain?

Bols (brand) currently leads with an estimated audience of 548k people in Spain.

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