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Top 100 Spirits in Spain

This curated ranking covers the 100 largest spirits in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 151 spirits tracked in Spain, the 100 ranked here account for the largest measured audience reach. Johnnie Walker, Bols (brand) and Finlandia (vodka) lead the list with a combined estimated audience of 1.5M people. Across all 100 entries the average audience size is 90k, and the largest, Johnnie Walker, reaches around 574k people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Don Julio 108k 42.1 56.9% Spirits
27 Fernet-Branca 104k 41.4 55.1% Spirits
28 Cointreau 101k 43.5 49.9% Spirits
29 Glenfiddich 96k 41.4 43.4% Spirits
30 Jim Beam 88k 38.7 46.9% Spirits
31 Cîroc 81k 44.3 50.4% Spirits
32 Jose Cuervo 80k 39.3 45.7% Spirits
33 Chartreuse (liqueur) 73k 41.2 66.1% Spirits
34 Laphroaig distillery 70k 44.1 45.7% Spirits
35 Glenmorangie 67k 43.1 47.8% Spirits
36 Brugal 64k 33.4 55.1% Spirits
37 Patrón Tequila 61k 41.0 51.2% Spirits
38 Casamigos 58k 42.3 47.8% Spirits
39 Cinzano 54k 42.9 58.7% Spirits
40 Captain Morgan 47k 42.9 52.8% Spirits
41 Suntory 45k 45.2 42.0% Spirits
42 St. Germain (liqueur) 44k 29.0 39.1% Spirits
43 Tomatin 42k 49.4 44.3% Spirits
44 Rémy Martin 42k 41.1 42.0% Spirits
45 Gordon's Gin 41k 41.5 56.0% Spirits
46 Kraken Rum 39k 48.3 46.8% Spirits
47 SKYY vodka 37k 39.8 53.8% Spirits
48 Lagavulin distillery 34k 43.0 49.7% Spirits
49 Woodford Reserve 31k 41.1 46.6% Spirits
50 Fireball Whisky 31k 39.4 60.6% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in Spain?

Johnnie Walker currently leads with an estimated audience of 574k people in Spain.

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