How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Finland who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Finland. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Finland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Finland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLabrador Retriever | 435k | 0.4% | 42.5 | 73.2% | Dog breed |
| 2 | FFrench Bulldog | 404k | 0.4% | 42.5 | 74.0% | Dog breed |
| 3 | PPoodle | 401k | 0.4% | 42.8 | 74.1% | Dog breed |
| 4 | DDachshund | 395k | 0.4% | 43.5 | 75.3% | Dog breed |
| 5 | PPug | 370k | 0.4% | 42.9 | 73.4% | Dog breed |
| 6 | SSiberian Husky | 363k | 0.5% | 42.7 | 74.5% | Dog breed |
| 7 | BBeagle | 343k | 0.4% | 43.0 | 73.1% | Dog breed |
| 8 | YYorkshire Terrier | 343k | 0.4% | 43.2 | 74.8% | Dog breed |
| 9 | BBorder Collie | 331k | 0.5% | 43.2 | 77.0% | Dog breed |
| 10 | SShih Tzu | 324k | 0.4% | 43.1 | 75.0% | Dog breed |
| 11 | AAmerican Pit Bull Terrier | 274k | 0.4% | 43.9 | 74.0% | Dog breed |
| 12 | AAustralian Shepherd | 264k | 0.5% | 45.2 | 77.0% | Dog breed |
| 13 | WWelsh Corgi | 251k | 0.5% | 43.7 | 76.0% | Dog breed |
| 14 | MMiniature Schnauzer | 241k | 0.5% | 44.8 | 74.2% | Dog breed |
| 15 | GGreat Dane | 239k | 0.5% | 45.5 | 76.5% | Dog breed |
| 16 | SStaffordshire Bull Terrier | 221k | 0.4% | 45.0 | 75.5% | Dog breed |
| 17 | AAlaskan Malamute | 211k | 0.5% | 45.3 | 76.7% | Dog breed |
| 18 | BBoston Terrier | 211k | 0.5% | 45.3 | 77.9% | Dog breed |
| 19 | SSamoyed (dog) | 178k | 0.5% | 45.9 | 74.8% | Dog breed |
| 20 | BBichon Frisé | 144k | 4.5% | 47.7 | 83.7% | Dog breed |
| 21 | GGerman Shepherd | 142k | 0.4% | 42.5 | 73.2% | Dog breed |
| 22 | BBernese Mountain Dog | 138k | 0.6% | 47.2 | 77.9% | Dog breed |
| 23 | LLagotto Romagnolo | 57k | 5.0% | 50.2 | 65.9% | Dog breed |
| 24 | JJack Russell Terrier | 55k | 0.6% | 43.7 | 78.2% | Dog breed |
| 25 | EEnglish Mastiff | 47k | 0.4% | 46.7 | 72.6% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across Finland and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Finland?
Labrador Retriever currently leads with an estimated audience of 435k people in Finland.