50 Most Popular Mainstream Fashions in Finland 2026 — by Audience Size

How to read this list

Rank

Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Finland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Finland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Finland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Finland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	GGina Tricot	1.1M	8.0%	41.2	73.8%	Mainstream fashion
2	PPull & Bear	76k	0.8%	39.3	81.2%	Mainstream fashion
3	MMarco Polo	60k	0.6%	49.4	45.1%	Mainstream fashion
4	SSuperdry.	58k	0.5%	36.0	74.3%	Mainstream fashion
5	RRiver Island	57k	0.3%	34.8	70.8%	Mainstream fashion
6	MMax Mara	54k	0.2%	37.1	63.1%	Mainstream fashion
7	BBanana Republic	53k	0.1%	34.5	76.6%	Mainstream fashion
8	AAmerican Eagle Outfitters	46k	0.2%	36.3	76.8%	Mainstream fashion
9	AAbercrombie & Fitch	45k	0.2%	36.8	76.8%	Mainstream fashion
10	GGuess (clothing)	40k	0.3%	40.2	77.3%	Mainstream fashion
11	DDesigual	37k	0.3%	50.3	97.9%	Mainstream fashion
12	JJACK & JONES	30k	0.7%	37.4	53.7%	Mainstream fashion
13	NNew Look	29k	0.2%	32.3	76.2%	Mainstream fashion
14	PPepe Jeans	22k	0.2%	36.8	47.6%	Mainstream fashion
15	QQuiksilver	18k	0.2%	33.3	52.5%	Mainstream fashion
16	SS.Oliver	14k	0.2%	39.9	71.7%	Mainstream fashion
17	MMarni (clothing)	14k	0.2%	40.6	61.4%	Mainstream fashion
18	HHollister Co.	10k	0.1%	27.7	70.4%	Mainstream fashion
19	MMiss Selfridge	9.8k	6.4%	33.3	69.8%	Mainstream fashion
20	UUNITED COLORS OF BENETTON	9.7k	0.1%	35.7	73.3%	Mainstream fashion
21	EEsprit	9.3k	0.4%	26.5	100.0%	Mainstream fashion
22	SScotch and Soda (clothing)	9.3k	0.2%	35.6	53.6%	Mainstream fashion
23	BBench (British clothing brand)	8k	0.2%	35.1	87.4%	Mainstream fashion
24	LLevi Strauss	7.1k	0.2%	37.5	55.6%	Mainstream fashion
25	TTom Tailor	6.9k	0.1%	29.0	76.2%	Mainstream fashion

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Finland and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Finland?

Gina Tricot currently leads with an estimated audience of 1.1M people in Finland.

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