A data profile of the people who buy, follow and care about Wolt in Finland — modelled from more than twelve digital signal sources. Wolt has an estimated audience of 799,049 people in Finland.
Wolt has an estimated audience of 799,049 people in Finland. 48.7% are female, 51.3% are male, average age 38.1. Top brand affinities: Tequila, Exfoliation (cosmetology), Pokémon Trading Card Game.
Top brand affinities include Tequila, Exfoliation (cosmetology), Pokémon Trading Card Game, with strongest over-indexing on Tequila (1.95× the country average).
Demographically, the Wolt audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity.
The typical Wolt fan in Finland is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Tequila.
The key figures that characterise the Wolt profile in Finland.
48.7% are female, 51.3% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 38.1 |
| Estimated audience size | 799,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Wolt audience comes from Finland.
| Country | Share |
|---|---|
| Germany | 15.5% |
| Greece | 9.8% |
| Finland | 8.2% |
The strongest cross-interests of the Wolt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 1.95× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 1.95× | ||
| 03 | Pokémon Trading Card Game | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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