A data profile of the people who buy, follow and care about Yle Areena in Finland — modelled from more than twelve digital signal sources. Yle Areena has an estimated audience of 4,200,000 people in Finland.
Yle Areena has an estimated audience of 4,200,000 people in Finland. 58.6% are female, 41.4% are male, average age 40.3. Top brand affinities: Tinder, Hormone, Apple TV, TV talkshows, Rail transport.
Top brand affinities include Tinder, Hormone, Apple TV, with strongest over-indexing on Tinder (1.77× the country average).
Demographically, the Yle Areena audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Yle Areena fan in Finland is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Tinder.
The key figures that characterise the Yle Areena profile in Finland.
58.6% are female, 41.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 40.3 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 20% |
The strongest cross-interests of the Yle Areena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palm oil | Food & Beverages | 2.14× | ||
| 02 | Meryl Streep | Movies & TV | 2.05× | ||
| 03 | Cate Blanchett | Movies & TV | 2.00× | ||
| 04 | Immigration | Politics & Society | 1.98× | ||
| 05 | Anti-lock braking system | Cars & Mobility | 1.92× | ||
| 06 | Rail transport | Travel & Leisure | 1.85× | ||
| 07 | Valentino | Fashion & Accessoires | 1.84× | ||
| 08 | Tinder | Internet & Social Media | 1.77× | ||
| 09 | Hormone | Health | 1.72× | ||
| 10 | Hyaluronan | Beauty & Wellness | 1.70× | ||
| 11 | Amnesty International | Politics & Society | 1.68× | ||
| 12 | Robbie Williams | Music & Radio | 1.66× | ||
| 13 | Apple TV | Movies & TV | 1.60× | ||
| 14 | Anne Hathaway | Movies & TV | 1.60× | ||
| 15 | TV talkshows | Movies & TV | 1.55× | ||
| 16 | Minions (film) | Movies & TV | 1.55× | ||
| 17 | Bradley Cooper | Movies & TV | 1.53× | ||
| 18 | Sandra Bullock | Movies & TV | 1.51× | ||
| 19 | Sarcasm | Politics & Society | 1.51× | ||
| 20 | Automatic transmission | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.14× | |
| Tradition | CONSERVATISM | 1.13× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Design Affinity | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Yle Areena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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