Rascasse Audience Intelligence

Orla Kiely Target Market in France

A data profile of the people who buy, follow and care about Orla Kiely in France — modelled from more than twelve digital signal sources. Orla Kiely has an estimated audience of 11,806 people in France.

#74among Fashion designer in France#6318among Brand in France#2039in Fashion & Accessoires

The average Orla Kiely fan in France is 41.9 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Autodesk, Huda Beauty, Sigourney Weaver, with strongest over-indexing on Autodesk (18.85× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Orla Kiely fan in France is more female, around 41.9 years old, with a notable affinity for Autodesk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Orla Kiely profile in France.

Audience size
12K
in France
Gender
70.2%♀
29.8% male
Age
41.9
average years
Country rank
#55098
Brand in France
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orla Kiely

70.2% are female, 29.8% are male, average age 41.9.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Orla Kiely audience in France
MetricValue
Female70.2%
Male29.8%
Average age41.9
Estimated audience size11,806
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Orla Kiely audience in France
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Orla Kiely audience comes from France.

Worldwide audience distribution share by country for Orla Kiely
CountryShare
United Kingdom54.0%
United States10.8%
Ireland7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orla Kiely audience in France is strongest.

Fig. 05

Top regions by affinity

Orla Kiely customers by region in France
#RegionReachAffinity×
01Brittany<1K1.24×
02Île-de-France~3K1.22×
03Nouvelle-Aquitaine~1K1.09×
04Corsica<1K1.07×
05Pays de la Loire<1K1.03×
06Normandy<1K1.01×
07Occitanie<1K0.96×
08Auvergne-Rhône-Alpes~1K0.94×
09Centre-Val de Loire<1K0.94×
10Bourgogne-Franche-Comté<1K0.92×
11Grand Est<1K0.91×
12Provence-Alpes-Côte d'Azur<1K0.89×
13Hauts-de-France<1K0.87×
Fig. 06

Affinity by region

Affinity by region — Orla Kiely, France
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orla Kiely audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orla Kiely audience
#·InterestCategoryAffinity×
01AutodeskTechnology & Electronics18.85×
02BellewaerdeTravel & Leisure6.00×
03Chiang MaiTravel & Leisure3.90×
04Michelle YeohMovies & TV3.85×
05TajineFood & Beverages3.68×
06Michelle RodriguezMovies & TV3.59×
07Huda BeautyBeauty & Wellness3.49×
08James CameronMovies & TV3.37×
09SakeFood & Beverages3.21×
10Sigourney WeaverMovies & TV3.18×
11Franck DuboscMovies & TV3.07×
12Cora (hypermarket)Shopping2.81×
13La Grande LibrairieLiterature2.81×
14SmallableBeauty & Wellness2.59×
15SaxophoneMusic & Radio2.58×
16VianneyMusic & Radio2.39×
17FujifilmTechnology & Electronics2.29×
18PalestineTravel & Leisure2.13×
19Candy Crush SagaGames2.11×
20Kendji GiracMusic & Radio1.67×
Section 06

Frequently asked questions

01

Who is Orla Kiely's target market in France?

Orla Kiely's target market in France covers an estimated 11,806 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Orla Kiely customers?

70.2% of the Orla Kiely audience are female, 29.8% are male, with an average age of 41.9 years.

03

Which brands do Orla Kiely fans like most?

Orla Kiely fans show strongest brand affinity for Autodesk (18.85×), Huda Beauty (3.49×), and Sigourney Weaver (3.18×) over the country average.

04

Where do Orla Kiely fans live in France?

Orla Kiely fans in France are most concentrated in Île-de-France (reach ~3K), Auvergne-Rhône-Alpes (reach ~1K), and Nouvelle-Aquitaine (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Orla Kiely fans also like?

Beyond Orla Kiely itself, the audience over-indexes on Huda Beauty (3.49×), Sigourney Weaver (3.18×), Franck Dubosc (3.07×), and Smallable (2.59×) compared to the France average.

Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Orla Kiely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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