Rascasse Audience Intelligence

Splatoon Audience in United States

Splatoon has an estimated audience of 355K people in United States.

#93among Shooter in United States
#737among games in United States
#1159in Games

The average Splatoon fan in United States is 28.1 years old, more male, and lives primarily in California.

Its fans are 4.1 years younger than the group average of 32.2.

Women make up 28.6% of the fan base, 1.3 percentage points fewer than the group average.

Compared with the other 527 objects in Shooter, Splatoon fans stand out for their interest in Rockstar Games Social Club, Merck KGaA and IEM.

Most fans live in California, Texas, Florida.

Top affinities include Rockstar Games Social Club, Merck KGaA, IEM, with strongest over-indexing on Rockstar Games Social Club (154.02× the country average).

Demographically, the Splatoon audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Splatoon fan in United States is more male, around 28.1 years old, with strong Mindfulness tendencies and a notable affinity for Rockstar Games Social Club.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
355K
in United States
Gender
28.6%♀
71.4% male
Age
28.1
average years
Country rank
#46299
among all objects in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Splatoon fans

28.6% are female, 71.4% are male, average age 28.1.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Splatoon audience in United States
MetricValue
Female28.6%
Male71.4%
Average age28.1
Estimated audience size355K
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Splatoon audience in United States
Age bracketShare%
16-2450%
25-3426%
35-4417%
45-546%
55+2%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Splatoon audience comes from United States.

Worldwide audience distribution share by country for Splatoon
CountryShare
Japan52.5%
United States9.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Splatoon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.39×
02Texas~30K1.36×
03Washington~10K1.36×
04California~60K1.35×
05Oregon~6K1.28×
06Virginia~10K1.19×
07Hawaii~2K1.19×
08Oklahoma~5K1.16×
09Arizona~9K1.11×
10Missouri~7K1.10×
11Georgia~10K1.09×
12North Carolina~10K1.09×
13Indiana~8K1.08×
14Maryland~7K1.07×
15Alaska<1K1.07×
16Nevada~4K1.06×
17Arkansas~3K1.05×
18Idaho~2K1.04×
19New Mexico~2K1.03×
20Florida~20K1.02×
21Illinois~10K1.02×
22Kansas~3K1.02×
23New Jersey~10K1.01×
24Alabama~5K1.00×
25Louisiana~5K1.00×
26Kentucky~5K1.00×
27Ohio~10K0.97×
28Connecticut~4K0.97×
29Pennsylvania~10K0.96×
30Nebraska~2K0.96×
31New York~20K0.94×
32Rhode Island~1K0.94×
33Colorado~6K0.93×
34South Carolina~5K0.93×
35Michigan~10K0.92×
36West Virginia~2K0.92×
37Montana~1K0.92×
38Wisconsin~6K0.91×
39Delaware<1K0.90×
40Tennessee~7K0.89×
41Massachusetts~7K0.89×
42Iowa~3K0.88×
43South Dakota<1K0.88×
44Minnesota~5K0.87×
45New Hampshire~1K0.86×
46Wyoming<1K0.86×
47Mississippi~3K0.85×
48North Dakota<1K0.85×
49Maine~1K0.83×
50Vermont<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Splatoon, United States
0.79×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Splatoon audience vs. the country average
#·InterestCategoryAffinity×
01Rockstar Games Social ClubGames154.02×
02Merck KGaABusiness & Career69.06×
03IEMBrand62.76×
04Goat SimulatorGames51.53×
05Mario Party (video game)Games49.73×
06Worms (series)Games46.20×
07Dead Island: RiptideGames45.35×
08Castle CrashersGames41.09×
09Mario PartyGames37.18×
10Super Smash Bros. MeleeGames36.56×
11Mario Kart 8Games28.05×
12FaZe ClanSports27.66×
13Mario KartGames17.94×
14Super Smash Bros.Games17.16×
15The Legend of Zelda: Ocarina of TimeGames16.66×
16Clash of ClansGames14.65×
17Super Mario Bros.Games12.08×
18Super MarioGames10.69×
19The Legend of ZeldaGames9.24×
20GamingGames6.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Splatoon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Splatoon audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
Luxury OrientationPREMIUM1.19×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Splatoon audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Career OrientationPOWER0.53×
TraditionCONSERVATISM0.58×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Splatoon over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/splatoon-22240” · Methodology