Friends Audience in United Kingdom
Friends has an estimated audience of 15,625,765 people in United Kingdom. 40.0% are female, 60.0% are male, average age 38.8. Top brand affinities: Shazam (service), Sports nutrition, Diabetes mellitus awareness, Zoolander, Drinking establishment.
Top brand affinities include Shazam (service), Sports nutrition, Diabetes mellitus awareness, with strongest over-indexing on Shazam (service) (20.03× the country average). Demographically, the Friends audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Friends fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 38.8 |
| Estimated audience size | 15,625,765 |
Audience persona
The typical Friends fan in United Kingdom is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shazam (service).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shazam (service) | 20.03× | Music & Radio |
| Sports nutrition | 12.55× | Food & Beverages |
| Diabetes mellitus awareness | 9.87× | Health |
| Zoolander | 26.03× | Movies & TV |
| Drinking establishment | 7.55× | Food & Beverages |
| Demi Moore | 10.34× | Movies & TV |
| Diana, Princess of Wales | 13.8× | Politics & Society |
| Sapphire | 10.41× | Fashion & Accessoires |
| Destination spa | 8.87× | Health |
| Cyberwarfare | 16.74× | Technology & Electronics |
| Robert Redford | 6.22× | Movies & TV |
| Lacto vegetarianism | 18.31× | Food & Beverages |
| Manchester United F.C. | 2.02× | Sports |
| Tax refund | 6.5× | Business & Career |
| Gwendoline Christie | 12.07× | Movies & TV |
| Joseph Gordon-Levitt | 12.78× | Movies & TV |
| Jude Law | 9.86× | Movies & TV |
| Melissa McCarthy | 12.32× | Movies & TV |
| FIFA World Cup | 1.75× | Sports |
| Wine cocktail | 11.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.91 |
| Risk Appetite | THRILL | 1.56 |
| Luxury Orientation | PREMIUM | 1.35 |
| Quality Awareness | PREMIUM | 1.29 |
| Community Orientation | OPEN | 1.27 |
| Patriotism | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| India | 16.2% |
| Brazil | 7.8% |
See Friends audiences in other countries
More TV series audiences in United Kingdom
- Euphoria (20,729,730)
- Superman (18,974,091)
- Succession (9,546,787)
- The White Lotus (8,594,703)
- Game of Thrones (8,016,701)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.