Friends Audience in United Kingdom
Friends has an estimated audience of 1,645,578 people in United Kingdom. 37.8% are female, 62.2% are male, average age 39.9. Top brand affinities: Shazam (service), Robert Redford, Zoolander, Demi Moore, Prefabricated building.
Top brand affinities include Shazam (service), Robert Redford, Zoolander, with strongest over-indexing on Shazam (service) (19.8× the country average). Demographically, the Friends audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Friends fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 39.9 |
| Estimated audience size | 1,645,578 |
Audience persona
The typical Friends fan in United Kingdom is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shazam (service).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shazam (service) | 19.8× | Music & Radio |
| Robert Redford | 9.28× | Movies & TV |
| Zoolander | 29.67× | Movies & TV |
| Demi Moore | 10.21× | Movies & TV |
| Prefabricated building | 26.32× | Home & Garden |
| Jude Law | 11.14× | Movies & TV |
| Melissa McCarthy | 14.35× | Movies & TV |
| Joseph Gordon-Levitt | 12.7× | Movies & TV |
| Gwendoline Christie | 11.4× | Movies & TV |
| Simon Pegg | 11.84× | Movies & TV |
| Jim Carrey | 6.26× | Movies & TV |
| Superman | 2.07× | Movies & TV |
| FIFA World Cup | 1.66× | Sports |
| Sharon Osbourne | 4.26× | Movies & TV |
| Mads Mikkelsen | 8.31× | Movies & TV |
| Roku | 6.21× | Movies & TV |
| True Detective | 3.51× | Movies & TV |
| Mobile game | 2.44× | Games |
| YouTube | 1.51× | Movies & TV |
| Michael Sheen | 7.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.63 |
| Patriotism | CONSERVATISM | 1.75 |
| Risk Appetite | THRILL | 1.68 |
| Community Orientation | OPEN | 1.29 |
| Spirituality | BALANCE | 1.18 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| India | 15.6% |
| Brazil | 8.3% |
See Friends audiences in other countries
More TV series audiences in United Kingdom
- Euphoria (20,729,730)
- Superman (18,974,091)
- Succession (9,546,787)
- The White Lotus (8,594,703)
- Game of Thrones (8,016,701)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.