Rascasse Audience Intelligence

Geely Target Market in United Kingdom

A data profile of the people who buy, follow and care about Geely in United Kingdom — modelled from more than twelve digital signal sources. Geely has an estimated audience of 227,515 people in United Kingdom.

The average Geely fan in United Kingdom is 42.6 years old, more male, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Demographically, the Geely audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Family Orientation.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Geely profile in United Kingdom.

Audience size
228K
in United Kingdom
Gender
26.3%♀
73.7% male
Age
42.6
average years
Country rank
#21018
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

+530%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Geely

26.3% are female, 73.7% are male, average age 42.6.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Geely audience in United Kingdom
MetricValue
Female26.3%
Male73.7%
Average age42.6
Estimated audience size227,515
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Geely audience in United Kingdom
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Geely audience comes from United Kingdom.

Worldwide audience distribution share by country for Geely
CountryShare
Italy41.7%
United Kingdom23.9%
Germany20.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geely audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Geely customers by region in United Kingdom
#RegionReachAffinity×
01Scotland~30K1.39×
02East Midlands~20K1.37×
03Wales~20K1.23×
04North West~30K1.19×
05East of England~20K1.09×
06South West~20K1.02×
07South East~30K0.95×
08Northern Ireland~7K0.94×
09Yorkshire and the Humber~20K0.91×
10Greater London~30K0.89×
11West Midlands~8K0.85×
12North East~7K0.77×
13England~90K0.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geely audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geely audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Family OrientationCONSERVATISM1.70×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geely audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Geely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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