Rascasse Audience Intelligence

Saga Holidays Target Market in United Kingdom

Saga Holidays has an estimated audience of 398K people in United Kingdom.

#1507among brands in United Kingdom
#1318in Travel & Leisure

The average Saga Holidays fan in United Kingdom is 55.2 years old, more female, and lives primarily in South East.

Most fans live in South East, South West, East of England.

Top affinities include Visual effects, École supérieure de commerce, Fred. Olsen & Co., with strongest over-indexing on Visual effects (24.82× the country average).

Demographically, the Saga Holidays audience skews more female with an average age of 55.2, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Saga Holidays fan in United Kingdom is more female, around 55.2 years old, with strong Need for Security tendencies and a notable affinity for Visual effects.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
398K
in United Kingdom
Gender
65.6%♀
34.4% male
Age
55.2
average years
Country rank
#15467
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Saga Holidays

65.6% are female, 34.4% are male, average age 55.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Saga Holidays audience in United Kingdom
MetricValue
Female65.6%
Male34.4%
Average age55.2
Estimated audience size398K
Fig. 03

Age distribution

Ø 55.2
average years
Age distribution of the Saga Holidays audience in United Kingdom
Age bracketShare%
16-243%
25-345%
35-445%
45-549%
55+78%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Saga Holidays audience comes from United Kingdom.

Worldwide audience distribution share by country for Saga Holidays
CountryShare
United Kingdom88.9%
Spain2.5%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Saga Holidays customers by region in United Kingdom
#RegionReachAffinity×
01South West~60K1.65×
02Wales~30K1.64×
03South East~80K1.45×
04East Midlands~40K1.36×
05East of England~50K1.31×
06North West~40K0.91×
07Scotland~30K0.89×
08Yorkshire and the Humber~20K0.66×
09North East~10K0.65×
10Northern Ireland~7K0.63×
11West Midlands~20K0.61×
12Greater London~20K0.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Saga Holidays audience vs. the country average
#·InterestCategoryAffinity×
01Visual effectsMovies & TV24.82×
02École supérieure de commerceBusiness & Career24.79×
03Fred. Olsen & Co.Cars & Mobility7.00×
04Fred. Olsen Cruise LinesCars & Mobility4.31×
05LebaraTechnology & Electronics3.65×
06River cruiseTravel & Leisure3.64×
07AvivaBusiness & Career3.25×
08PensionBusiness & Career2.56×
09Tombola (bingo company)Games2.41×
10Scottish WidowsBusiness & Career2.21×
11P&O CruisesTravel & Leisure2.17×
12National LotteryGames2.07×
13NatWestBusiness & Career1.97×
14CruisesTravel & Leisure1.93×
15TUITravel & Leisure1.81×
16Holland & BarrettHealth1.68×
17Royal MailBusiness & Career1.60×
18EssoCars & Mobility1.57×
19BetfredGames1.56×
20BirdsPets & Animals1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Saga Holidays audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Saga Holidays audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.20×
PatriotismCONSERVATISM1.18×
TravellingTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Saga Holidays audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
ExtroversionTHRILL0.77×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Saga Holidays over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/saga-holidays-119888” · Methodology