A data profile of the people who buy, follow and care about Saga Holidays in United Kingdom — modelled from more than twelve digital signal sources. Saga Holidays has an estimated audience of 357,938 people in United Kingdom.
The average Saga Holidays fan in United Kingdom is 54.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Visual effects, Scottish Widows, National Lottery, with strongest over-indexing on Visual effects (24.82× the country average).
Demographically, the Saga Holidays audience skews more female with an average age of 54.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Saga Holidays fan in United Kingdom is more female, around 54.3 years old, with strong Need for Security tendencies and a notable affinity for Visual effects.
The key figures that characterise the Saga Holidays profile in United Kingdom.
65.6% are female, 34.4% are male, average age 54.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 54.3 |
| Estimated audience size | 357,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 5% | |
| 30-39 | 5% | |
| 40-49 | 9% | |
| 50+ | 78% |
of the worldwide Saga Holidays audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 92.4% |
| Spain | 2.8% |
| China | 0.8% |
Where the Saga Holidays audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~50K | 1.65× | |
| 02 | Wales | ~30K | 1.50× | |
| 03 | South East | ~70K | 1.45× | |
| 04 | East Midlands | ~30K | 1.36× | |
| 05 | East of England | ~40K | 1.31× | |
| 06 | England | ~300K | 1.26× | |
| 07 | North West | ~30K | 0.91× | |
| 08 | Scotland | ~30K | 0.82× | |
| 09 | Yorkshire and the Humber | ~20K | 0.66× | |
| 10 | North East | ~9K | 0.65× | |
| 11 | West Midlands | ~9K | 0.61× | |
| 12 | Northern Ireland | ~7K | 0.60× | |
| 13 | Greater London | ~20K | 0.44× |
The strongest cross-interests of the Saga Holidays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Visual effects | Movies & TV | 24.82× | ||
| 02 | École supérieure de commerce | Business & Career | 24.79× | ||
| 03 | Fred. Olsen & Co. | Cars & Mobility | 7.00× | ||
| 04 | Fred. Olsen Cruise Lines | Cars & Mobility | 4.31× | ||
| 05 | Lebara | Technology & Electronics | 3.65× | ||
| 06 | River cruise | Travel & Leisure | 3.64× | ||
| 07 | Aviva | Business & Career | 3.25× | ||
| 08 | Candy Crush Saga | Games | 3.09× | ||
| 09 | Retirement community | Kids & Family | 2.67× | ||
| 10 | Pension | Business & Career | 2.56× | ||
| 11 | J. D. Williams | Shopping | 2.32× | ||
| 12 | Scottish Widows | Business & Career | 2.21× | ||
| 13 | National Lottery | Games | 2.07× | ||
| 14 | NatWest | Business & Career | 1.97× | ||
| 15 | Cruises | Travel & Leisure | 1.93× | ||
| 16 | Revolution (TV series) | Movies & TV | 1.88× | ||
| 17 | TUI | Travel & Leisure | 1.81× | ||
| 18 | Royal Mail | Business & Career | 1.60× | ||
| 19 | Betfred | Games | 1.56× | ||
| 20 | Birds | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Extroversion | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.81× |
Saga Holidays's target market in United Kingdom covers an estimated 357,938 people, concentrated in England and South East.
65.6% of the Saga Holidays audience are female, 34.4% are male, with an average age of 54.3 years.
Saga Holidays fans show strongest brand affinity for Visual effects (24.82×), Scottish Widows (2.21×), and National Lottery (2.07×) over the country average.
Saga Holidays fans in United Kingdom are most concentrated in England (reach ~300K), South East (reach ~70K), and South West (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Saga Holidays itself, the audience over-indexes on Scottish Widows (2.21×), National Lottery (2.07×), TUI (1.81×), and Cruises (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Saga Holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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