A data profile of the people who buy, follow and care about The Good, The Bad & The Football in United Kingdom — modelled from more than twelve digital signal sources. The Good, The Bad & The Football has an estimated audience of 804,123 people in United Kingdom.
The Good, The Bad & The Football has an estimated audience of 804,123 people in United Kingdom. 52.0% are female, 48.0% are male, average age 43.3. Top brand affinities: Vanessa Kirby, CapCut, Michelle Pfeiffer, Richard Armitage (actor), Toni Collette.
Top brand affinities include Vanessa Kirby, CapCut, Michelle Pfeiffer, with strongest over-indexing on Vanessa Kirby (1.74× the country average).
Demographically, the The Good, The Bad & The Football audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical The Good, The Bad & The Football fan in United Kingdom is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Vanessa Kirby.
The key figures that characterise the The Good, The Bad & The Football profile in United Kingdom.
52.0% are female, 48.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.3 |
| Estimated audience size | 804,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide The Good, The Bad & The Football audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 96.2% |
| Australia | 3.8% |
The strongest cross-interests of the The Good, The Bad & The Football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emmylou Harris | Music & Radio | 2.21× | ||
| 02 | Richard Armitage (actor) | Movies & TV | 2.09× | ||
| 03 | David Copperfield (illusionist) | Movies & TV | 1.99× | ||
| 04 | Bill Burr | Movies & TV | 1.78× | ||
| 05 | Inuyasha | Literature | 1.77× | ||
| 06 | Vanessa Kirby | Movies & TV | 1.74× | ||
| 07 | Linda Ronstadt | Music & Radio | 1.72× | ||
| 08 | Nikki Glaser | Movies & TV | 1.70× | ||
| 09 | Banshee (TV series) | Movies & TV | 1.69× | ||
| 10 | Cool Runnings | Movies & TV | 1.68× | ||
| 11 | Amy Poehler | Movies & TV | 1.64× | ||
| 12 | Evangeline Lilly | Movies & TV | 1.63× | ||
| 13 | Guillaume Canet | Movies & TV | 1.63× | ||
| 14 | Michelle Pfeiffer | Movies & TV | 1.61× | ||
| 15 | Toni Collette | Movies & TV | 1.60× | ||
| 16 | SZA (singer) | Music & Radio | 1.55× | ||
| 17 | CapCut | Technology & Electronics | 1.54× | ||
| 18 | Soho Theatre | Arts & Culture | 1.52× | ||
| 19 | Metropolitan Opera | Arts & Culture | 1.51× | ||
| 20 | Joe Rogan | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Sustainability | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Good, The Bad & The Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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