Top 15 Loyalty cards in United Kingdom
This curated ranking covers the 15 largest loyalty cards in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Nectar loyalty card, Swagbucks and IKEA Family lead the list with a combined estimated audience of 1,993,304 people. Across all 15 entries the average audience size is 149,103, and the largest, Nectar loyalty card, reaches around 1,462,383 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nectar loyalty card |
1,462,383 | 98.5% | Loyalty card | Shopping |
| 2 |  Swagbucks |
347,959 | 5.0% | Loyalty card | Shopping |
| 3 |  IKEA Family |
182,962 | 6.7% | Loyalty card | Shopping |
| 4 |  Payback |
92,317 | 1.2% | Loyalty card | Shopping |
| 5 |  Miles & More |
85,928 | 2.1% | Loyalty card | Shopping |
| 6 |  ShopBack |
31,476 | 1.3% | Loyalty card | Shopping |
| 7 |  Wyndham Rewards |
19,061 | 1.8% | Loyalty card | Shopping |
| 8 |  Flybuys (Australia) |
8,753 | 0.6% | Loyalty card | Shopping |
| 9 |  DeutschlandCard |
4,806 | 0.8% | Loyalty card | Shopping |
| 10 |  Club Premier (loyalty program) |
351 | 0.1% | Loyalty card | Shopping |
| 11 |  Eni Live |
332 | 0.6% | Loyalty card | Cars & Mobility |
| 12 |  Membership Rewards |
82 | 0.0% | Loyalty card | Shopping |
| 13 |  Aral Plus |
67 | 1.4% | Loyalty card | Shopping |
| 14 |  Discover Card |
62 | 0.0% | Loyalty card | Shopping |
| 15 |  ADAC Clubkarte |
19 | 0.4% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in United Kingdom?
Nectar loyalty card currently leads with an estimated audience of 1,462,383 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.