Popularity ranking · United Kingdom

The 100 most popular Rugby in United Kingdom

This curated ranking covers the 100 largest rugby in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 156 rugby tracked in United Kingdom, the 100 ranked here account for the largest measured audience reach. Rugby World Cup, Six Nations Championship and National Rugby League lead the list with a combined estimated audience of 8.4M people. Across all 100 entries the average audience size is 332k, and the largest, Rugby World Cup, reaches around 3.2M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each rugby, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 The Saracens 79k 39.8 29.8% Rugby
52 Leigh Halfpenny 77k 41.5 35.8% Rugby
53 Sam Warburton 76k 37.4 12.1% Rugby
54 Johnny Sexton 74k 39.6 44.5% Rugby
55 Challenge Cup 74k 40.6 35.7% Rugby
56 Dan Carter 73k 43.7 36.9% Rugby
57 Stade Français 73k 46.0 34.6% Rugby
58 Stade Toulousain 72k 40.3 25.0% Rugby
59 Gold Coast Titans 65k 39.1 36.1% Rugby
60 Jamie Roberts 64k 45.0 24.8% Rugby
61 Wests Tigers 64k 39.0 40.3% Rugby
62 Beauden Barrett 63k 41.1 46.7% Rugby
63 Penrith Panthers 62k 37.0 32.5% Rugby
64 Cardiff Blues 62k 39.1 34.6% Rugby
65 Cornish Pirates 61k 44.1 0.0% Rugby
66 Richie McCaw 60k 43.9 33.7% Rugby
67 St. George Illawarra Dragons 59k 39.8 44.1% Rugby
68 South Sydney Rabbitohs 58k 38.6 22.9% Rugby
69 Newcastle Knights 58k 39.2 36.8% Rugby
70 Jonathan Sexton 55k 29.8 0.0% Rugby
71 Nigel Owens 51k 34.6 11.6% Rugby
72 EPCR Champions Cup 51k 36.2 16.8% Rugby
73 State of Origin series 50k 37.3 24.9% Rugby
74 Offaly GAA 49k 39.8 50.7% Rugby
75 Catalans Dragons 48k 40.1 24.2% Rugby

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular rugby compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each rugby by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest rugby in United Kingdom?

Rugby World Cup currently leads with an estimated audience of 3.2M people in United Kingdom.

Other top lists in United Kingdom