How to read this list
Rank
Position in the Top 30, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Lando Norris |
4.7M | 14.4% | 41.7 | 27.9% | Motorsport |
| 2 |  Lewis Hamilton |
4.3M | 11.4% | 40.5 | 29.4% | Motorsport |
| 3 |  Max Verstappen |
3.2M | 5.6% | 42.1 | 27.8% | Motorsport |
| 4 |  Mercedes AMG Petronas F1 |
2M | 12.8% | 41.1 | 27.0% | Motorsport |
| 5 |  Red Bull Racing |
1.8M | 7.3% | 40.3 | 23.5% | Motorsport |
| 6 |  Charles Leclerc |
1.7M | 6.3% | 37.1 | 33.8% | Motorsport |
| 7 |  Oscar Piastri |
1.7M | 7.9% | 41.5 | 27.4% | Motorsport |
| 8 |  George Russell |
1.5M | 9.8% | 41.8 | 27.6% | Motorsport |
| 9 |  Scuderia Ferrari |
1.3M | 6.6% | 39.4 | 27.3% | Motorsport |
| 10 |  Kimi Antonelli |
939k | 6.8% | 40.0 | 45.9% | Motorsport |
| 11 |  Fernando Alonso |
675k | 4.4% | 38.2 | 29.9% | Motorsport |
| 12 |  McLaren F1 |
538k | 9.5% | 39.3 | 28.6% | Motorsport |
| 13 |  Carlos Sainz |
523k | 6.2% | 38.0 | 33.2% | Motorsport |
| 14 |  Lance Stroll |
450k | 9.0% | 41.4 | 27.2% | Motorsport |
| 15 |  Liam Lawson |
449k | 7.1% | 41.4 | 27.1% | Motorsport |
| 16 |  Cadillac F1 |
439k | 9.8% | 41.3 | 28.6% | Motorsport |
| 17 |  Nico Hülkenberg |
427k | 6.2% | 37.4 | 29.2% | Motorsport |
| 18 |  Yuki Tsunoda |
419k | 7.9% | 41.5 | 27.0% | Motorsport |
| 19 |  Williams Grand Prix Engineering |
411k | 9.8% | 40.7 | 28.4% | Motorsport |
| 20 |  Oliver Bearman |
384k | 10.4% | 39.9 | 25.1% | Motorsport |
| 21 |  Aston Martin F1 |
336k | 9.7% | 43.1 | 21.2% | Motorsport |
| 22 |  Jack Doohan |
318k | 8.2% | 42.2 | 27.4% | Motorsport |
| 23 |  Pierre Gasly |
236k | 5.5% | 41.5 | 22.2% | Motorsport |
| 24 |  Alpine F1 |
208k | 8.6% | 42.2 | 27.4% | Motorsport |
| 25 |  Esteban Ocon |
188k | 6.3% | 41.6 | 27.9% | Motorsport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 30 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each formula one team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest formula one team in United Kingdom?
Lando Norris currently leads with an estimated audience of 4.7M people in United Kingdom.