Popularity ranking · United Kingdom

The 100 most popular Social Media Influencers in United Kingdom

This curated ranking covers the 100 largest social media influencers in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 686 social media influencers tracked in United Kingdom, the 100 ranked here account for the largest measured audience reach. Andrew Tate, Calvin Kleinen and Jake Paul lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 232k, and the largest, Andrew Tate, reaches around 2.9M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Charli D'Amelio 193k 27.6 61.1% Social media influencer
27 Talia Mar 187k 32.6 43.6% Social media influencer
28 Victoria Swarovski 183k 40.5 59.2% Social media influencer
29 Linda Ikeji 177k 21.9 47.6% Social media influencer
30 Perez Hilton 175k 40.0 62.9% Social media influencer
31 Bella Poarch 153k 29.3 66.5% Social media influencer
32 Adin Ross 151k 37.3 31.9% Social media influencer
33 Yoga With Adriene 145k 36.2 74.5% Social media influencer
34 Dylan Mulvaney 138k 36.0 67.9% Social media influencer
35 vince 127k 31.4 63.5% Social media influencer
36 Crash Course (YouTube) 127k 42.1 50.7% Social media influencer
37 Christina Grimmie 122k 28.5 78.6% Social media influencer
38 Vikkstar 119k 32.6 43.6% Social media influencer
39 Gnu 107k 32.9 43.8% Social media influencer
40 Jenna Marbles 106k 36.6 61.4% Social media influencer
41 PewDiePie 106k 20.1 34.7% Social media influencer
42 Lindsey Pelas 100k 36.9 0.0% Social media influencer
43 David Dobrik 100k 33.2 64.4% Social media influencer
44 Shroud 98k 33.4 44.9% Social media influencer
45 Dapper Laughs 97k 43.4 53.0% Social media influencer
46 Shane Dawson 95k 28.2 62.2% Social media influencer
47 Brittany Furlan 92k 35.0 57.3% Social media influencer
48 Hank Green 87k 42.4 60.9% Social media influencer
49 Olivia Palermo 83k 39.3 72.0% Social media influencer
50 zoella 81k 29.6 79.5% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in United Kingdom?

Andrew Tate currently leads with an estimated audience of 2.9M people in United Kingdom.

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