Popularity ranking · United Kingdom

The 100 most popular Social Media Influencers in United Kingdom

This curated ranking covers the 100 largest social media influencers in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 686 social media influencers tracked in United Kingdom, the 100 ranked here account for the largest measured audience reach. Andrew Tate, Calvin Kleinen and Jake Paul lead the list with a combined estimated audience of 6.7M people. Across all 100 entries the average audience size is 232k, and the largest, Andrew Tate, reaches around 2.9M people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 JennaMarbles 79k 35.2 85.1% Social media influencer
52 Chloe Ting 78k 30.7 51.7% Social media influencer
53 Alica Schmidt 77k 38.0 51.3% Social media influencer
54 Maul 74k 31.3 64.9% Social media influencer
55 Nicola Cavanis 72k 22.3 84.4% Social media influencer
56 Matthew Hussey 72k 37.0 77.3% Social media influencer
57 Adalia Rose 72k 35.3 60.3% Social media influencer
58 Casey Neistat 71k 36.0 26.7% Social media influencer
59 Ree Drummond 71k 41.1 74.0% Social media influencer
60 Lindsey Stirling 69k 42.9 52.1% Social media influencer
61 Lele Pons 67k 25.9 63.9% Social media influencer
62 Alexis Ren 67k 23.5 67.1% Social media influencer
63 Stable Ronaldo 67k 36.2 45.9% Social media influencer
64 Lilly Singh 66k 31.0 68.1% Social media influencer
65 Vitaly Zdorovetskiy 64k 35.2 15.8% Social media influencer
66 Bald and Bankrupt 63k 39.7 57.0% Social media influencer
67 Jeremy Fragrance 63k 37.1 67.5% Social media influencer
68 Tanya Burr 62k 35.8 80.3% Social media influencer
69 Masha 61k 30.0 65.5% Social media influencer
70 Chris Powell (personal trainer) 59k 39.2 54.7% Social media influencer
71 Dude Perfect 59k 28.7 34.2% Social media influencer
72 brent rivera 58k 25.3 76.8% Social media influencer
73 Alfie Deyes 57k 26.0 84.3% Social media influencer
74 Nikita Dragun 57k 33.0 79.4% Social media influencer
75 Caspar Lee 55k 28.4 76.3% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in United Kingdom?

Andrew Tate currently leads with an estimated audience of 2.9M people in United Kingdom.

Other top lists in United Kingdom