Top 100 Social media influencers in United Kingdom

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
51	Olivia Palermo	81k	6.8%	39.3	72.0%	Social media influencer
52	JennaMarbles	80k	7.0%	35.7	84.8%	Social media influencer
53	zoella	78k	29.1%	29.6	79.5%	Social media influencer
54	Gnu	78k	3.6%	26.8	26.0%	Social media influencer
55	Matthew Hussey	75k	14.0%	37.0	77.3%	Social media influencer
56	Jeremy Fragrance	74k	4.2%	42.9	71.4%	Social media influencer
57	Lindsey Stirling	73k	2.7%	42.9	52.1%	Social media influencer
58	Adalia Rose	72k	10.3%	35.3	60.3%	Social media influencer
59	Bald and Bankrupt	71k	21.3%	42.4	53.0%	Social media influencer
60	Ree Drummond	70k	4.8%	41.1	74.0%	Social media influencer
61	Casey Neistat	70k	7.0%	36.0	26.7%	Social media influencer
62	Lele Pons	68k	2.1%	25.9	63.9%	Social media influencer
63	Nikita Dragun	68k	5.5%	35.3	76.0%	Social media influencer
64	Lilly Singh	64k	6.0%	31.0	68.1%	Social media influencer
65	Tobi Brown	62k	36.7%	33.7	19.6%	Social media influencer
66	brent rivera	61k	6.3%	25.3	76.8%	Social media influencer
67	Dude Perfect	60k	2.7%	28.7	34.2%	Social media influencer
68	Maul	59k	6.6%	37.8	54.2%	Social media influencer
69	Chris Powell (personal trainer)	58k	19.1%	39.2	54.7%	Social media influencer
70	Alfie Deyes	57k	47.6%	26.0	84.3%	Social media influencer
71	Caspar Lee	56k	26.8%	28.4	76.3%	Social media influencer
72	Jessica Nigri	55k	5.9%	29.6	18.5%	Social media influencer
73	Tanya Burr	54k	38.3%	35.8	80.3%	Social media influencer
74	Masha	52k	2.1%	36.9	54.6%	Social media influencer
75	Blogilates	52k	6.1%	37.2	54.1%	Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in United Kingdom?

Andrew Tate currently leads with an estimated audience of 3.5M people in United Kingdom.

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