How to read this list
Rank
Position in the Top 76, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Winter Olympic Games |
1.9M | 6.2% | 41.3 | 54.4% | Winter sports |
| 2 |  Jutta Leerdam |
1M | 4.6% | 41.3 | 54.3% | Winter sports |
| 3 |  Matt Weston |
355k | 76.5% | 41.9 | 54.3% | Winter sports |
| 4 |  Gus Kenworthy |
66k | 12.6% | 35.5 | 56.4% | Winter sports |
| 5 |  Desi Johnson |
64k | 5.8% | 41.4 | 55.5% | Winter sports |
| 6 |  Francesca Lollobrigida |
56k | 2.0% | 41.3 | 54.3% | Winter sports |
| 7 |  Frida Karlsson |
43k | 1.4% | 44.2 | 42.4% | Winter sports |
| 8 |  Femke Kok |
42k | 1.3% | 41.3 | 54.3% | Winter sports |
| 9 |  Franjo von Allmen |
30k | 1.4% | 40.3 | 46.4% | Winter sports |
| 10 |  Ski Austria |
27k | 17.5% | 39.2 | 41.5% | Winter sports |
| 11 |  Arianna Fontana |
26k | 1.7% | 41.3 | 54.4% | Winter sports |
| 12 |  Jordan Stolz |
20k | 1.0% | 41.3 | 54.3% | Winter sports |
| 13 |  Marco Odermatt |
14k | 0.4% | 40.0 | 50.2% | Winter sports |
| 14 |  Nika Prevc |
11k | 1.1% | 45.7 | 51.6% | Winter sports |
| 15 |  Courtney Sarault |
9.3k | 2.5% | 40.9 | 53.1% | Winter sports |
| 16 |  Benjamin Karl |
7.4k | 1.5% | 41.0 | 43.1% | Winter sports |
| 17 |  Domen Prevc |
6.9k | 0.7% | 32.1 | 45.6% | Winter sports |
| 18 |  Emma Aicher |
6.4k | 0.3% | 40.3 | 46.4% | Winter sports |
| 19 |  Julia Taubitz |
5.4k | 0.7% | 41.4 | 52.3% | Winter sports |
| 20 |  Tanner Hall |
3.9k | 5.1% | 30.4 | 28.5% | Winter sports |
| 21 |  Lou Jeanmonnot |
3.7k | 0.2% | — | — | Winter sports |
| 22 |  Steven Dubois |
2.8k | 2.2% | 41.3 | 54.4% | Winter sports |
| 23 |  Zuzana Maderova |
2.8k | 3.5% | 41.3 | 54.4% | Winter sports |
| 24 |  Tommaso Giacomel |
2.8k | 0.5% | 43.9 | 56.0% | Winter sports |
| 25 |  Maren Kirkeeide |
2.4k | 0.8% | 43.3 | 56.5% | Winter sports |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 76 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each winter sports by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest winter sports in United Kingdom?
Winter Olympic Games currently leads with an estimated audience of 1.9M people in United Kingdom.