A data profile of the people who buy, follow and care about Frolic in Ireland — modelled from more than twelve digital signal sources. Frolic has an estimated audience of 2,508 people in Ireland.
Frolic has an estimated audience of 2,508 people in Ireland. 65.5% are female, 34.5% are male, average age 40.5. Top brand affinities: Pet food, Pet store, Veterinary medicine, Yorkshire Terrier, Dachshund.
Top brand affinities include Pet food, Pet store, Veterinary medicine, with strongest over-indexing on Pet food (2.02× the country average).
Demographically, the Frolic audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
The typical Frolic fan in Ireland is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Frolic profile in Ireland.
65.5% are female, 34.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.5 |
| Estimated audience size | 2,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Frolic audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 32.7% |
| Germany | 9.4% |
| United Kingdom | 8.8% |
The strongest cross-interests of the Frolic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black cat | Pets & Animals | 2.18× | ||
| 02 | Dachshund | Pets & Animals | 2.12× | ||
| 03 | Poodle | Pets & Animals | 2.09× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 2.07× | ||
| 05 | British Shorthair | Pets & Animals | 2.05× | ||
| 06 | Maine Coon | Pets & Animals | 2.05× | ||
| 07 | Bulldog | Pets & Animals | 2.03× | ||
| 08 | Pet food | Pets & Animals | 2.02× | ||
| 09 | Border Collie | Pets & Animals | 1.96× | ||
| 10 | French Bulldog | Pets & Animals | 1.93× | ||
| 11 | Labrador | Pets & Animals | 1.89× | ||
| 12 | Pet store | Pets & Animals | 1.86× | ||
| 13 | Australian Shepherd | Pets & Animals | 1.86× | ||
| 14 | Shih Tzu | Pets & Animals | 1.84× | ||
| 15 | Golden Retriever | Pets & Animals | 1.83× | ||
| 16 | Rottweiler | Pets & Animals | 1.82× | ||
| 17 | Beagle | Pets & Animals | 1.81× | ||
| 18 | Dog grooming | Pets & Animals | 1.76× | ||
| 19 | Veterinary medicine | Business & Career | 1.66× | ||
| 20 | Animal rights | Politics & Society | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.64× | |
| Design Affinity | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Frolic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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