Rascasse Audience Intelligence

Matrix Professional Haircare & Color Target Market in Ireland

A data profile of the people who buy, follow and care about Matrix Professional Haircare & Color in Ireland — modelled from more than twelve digital signal sources. Matrix Professional Haircare & Color has an estimated audience of 51 people in Ireland.

#72among Hair care in Ireland#12341among Brand in Ireland#866in Beauty & Wellness

Matrix Professional Haircare & Color has an estimated audience of 51 people in Ireland. 100.0% are female, 0.0% are male, average age 33.4. Top brand affinities: schwarzkopf, Manic Panic, Redken, Hair tutorials, Hair conditioner.

Top brand affinities include schwarzkopf, Manic Panic, Redken, with strongest over-indexing on schwarzkopf (51.22× the country average).

Demographically, the Matrix Professional Haircare & Color audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.

The typical Matrix Professional Haircare & Color fan in Ireland is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for schwarzkopf.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Matrix Professional Haircare & Color profile in Ireland.

Audience size
51
in Ireland
Gender
100.0%♀
0.0% male
Age
33.4
average years
Country rank
#108964
Brand in Ireland
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Matrix Professional Haircare & Color

100.0% are female, 0.0% are male, average age 33.4.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Matrix Professional Haircare & Color audience in Ireland
MetricValue
Female100.0%
Male0.0%
Average age33.4
Estimated audience size51
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Matrix Professional Haircare & Color audience in Ireland
Age bracketShare%
16-1926%
20-2924%
30-3928%
40-4921%
50+0%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Matrix Professional Haircare & Color audience comes from Ireland.

Worldwide audience distribution share by country for Matrix Professional Haircare & Color
CountryShare
United States23.8%
Brazil12.7%
Japan9.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matrix Professional Haircare & Color audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matrix Professional Haircare & Color audience
#·InterestCategoryAffinity×
01Beauty LaunchpadBeauty & Wellness80.67×
02Manic PanicBeauty & Wellness64.98×
03schwarzkopfBeauty & Wellness51.22×
04HairbrainedMovies & TV48.49×
05Hairdressers JournalBeauty & Wellness41.19×
06RedkenBeauty & Wellness16.14×
07John FriedaBeauty & Wellness16.13×
08Hair tutorialsBeauty & Wellness14.45×
09TRESemméBeauty & Wellness11.20×
10Hair conditionerBeauty & Wellness4.87×
11Long LashesBeauty & Wellness4.49×
12HairbrushBeauty & Wellness3.36×
13Hair ironBeauty & Wellness3.15×
14ShampooBeauty & Wellness3.14×
15Hair straighteningBeauty & Wellness2.95×
16Long hairBeauty & Wellness2.93×
17Hair dryerBeauty & Wellness2.40×
18GratitudePolitics & Society2.01×
19B&QShopping1.99×
20Plant nurseryHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matrix Professional Haircare & Color audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matrix Professional Haircare & Color audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.24×
MindfulnessBALANCE1.10×
Price SensitivityPREMIUM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matrix Professional Haircare & Color audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
IndulgenceJOY0.54×
Risk AppetiteTHRILL0.56×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Matrix Professional Haircare & Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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