Rascasse Audience Intelligence

Pete Tong Audience in United Kingdom

Pete Tong has an estimated audience of 264K people in United Kingdom.

#14among DJ in United Kingdom
#3539among people in United Kingdom
#2404in Music & Radio

The average Pete Tong fan in United Kingdom is 42.9 years old, balanced, and lives primarily in South East.

By number of fans, Pete Tong ranks #13 among the 473 objects in DJ in United Kingdom — 3.5× the group median.

Its fans are 5.1 years older than the group average of 37.8.

Women make up 47.7% of the fan base, 2.0 percentage points more than the group average.

Compared with the other 472 objects in DJ, Pete Tong fans stand out for their interest in Pacha Group, Orbital (band) and Olympic.

Interest is seasonal: May, June and December account for 37% of the year's searches, April is the quietest month.

Most fans live in South East, Greater London, North West.

Top affinities include Armand Van Helden, Pacha Group, Norman Cook, with strongest over-indexing on Armand Van Helden (30.4× the country average).

Demographically, the Pete Tong audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Pete Tong fan in United Kingdom is balanced, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Armand Van Helden.

Category: Music & Radio · Type: Person · Subtype: DJ

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
264K
in United Kingdom
Gender
47.7%♀
52.3% male
Age
42.9
average years
Country rank
#19042
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pete Tong fans

47.7% are female, 52.3% are male, average age 42.9.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Pete Tong audience in United Kingdom
MetricValue
Female47.7%
Male52.3%
Average age42.9
Estimated audience size264K
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Pete Tong audience in United Kingdom
Age bracketShare%
16-248%
25-3417%
35-4426%
45-5434%
55+16%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Pete Tong audience comes from United Kingdom.

Worldwide audience distribution share by country for Pete Tong
CountryShare
United Kingdom63.9%
United States7.4%
Spain2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pete Tong fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~30K1.24×
02North West~40K1.21×
03South East~40K1.20×
04East Midlands~20K1.19×
05Wales~10K1.12×
06Greater London~40K1.10×
07South West~20K1.09×
08East of England~30K1.07×
09North East~8K0.78×
10Yorkshire and the Humber~20K0.73×
11Northern Ireland~5K0.73×
12West Midlands~20K0.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pete Tong audience vs. the country average
#·InterestCategoryAffinity×
01Armand Van HeldenMusic & Radio30.40×
02Pacha GroupTravel & Leisure22.31×
03Norman CookMusic & Radio21.89×
04Orbital (band)Music & Radio18.76×
05OlympicMusic & Radio15.47×
06FaithlessMusic & Radio14.67×
07DC10 (nightclub)Music & Radio13.96×
08Ministry of SoundMusic & Radio12.50×
09Kate NashMusic & Radio11.68×
10Fatboy SlimMusic & Radio8.92×
11EsDeeKidMusic & Radio7.33×
12Detroit technoMusic & Radio7.31×
13Resident AdvisorMusic & Radio6.23×
14Chicago houseMusic & Radio6.07×
15Electro (music)Music & Radio5.37×
16IbizaTravel & Leisure5.25×
17Trance musicMusic & Radio4.73×
18Sabrina CarpenterMusic & Radio4.61×
19ElectronicaMusic & Radio3.64×
20House musicMusic & Radio2.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pete Tong audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pete Tong audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
TraditionCONSERVATISM1.14×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pete Tong audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
IndividualismJOY0.94×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More DJ audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Pete Tong over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/pete-tong-868” · Methodology