A data profile of the people who buy, follow and care about Roonburg in Ireland — modelled from more than twelve digital signal sources. Roonburg has an estimated audience of 88 people in Ireland.
Roonburg has an estimated audience of 88 people in Ireland. 57.3% are female, 42.7% are male, average age 32.6. Top brand affinities: University, The Perfume Shop, Ozzy Osbourne, Resident Advisor, Iceland.
Top brand affinities include University, The Perfume Shop, Ozzy Osbourne, with strongest over-indexing on University (1.54× the country average).
Demographically, the Roonburg audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Roonburg fan in Ireland is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for University.
The key figures that characterise the Roonburg profile in Ireland.
57.3% are female, 42.7% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 32.6 |
| Estimated audience size | 88 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Roonburg audience comes from Ireland.
| Country | Share |
|---|---|
| Germany | 86.6% |
| Netherlands | 11.5% |
| United States | 0.1% |
The strongest cross-interests of the Roonburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frankfurt | Travel & Leisure | 3.21× | ||
| 02 | Bowers & Wilkins | Technology & Electronics | 2.50× | ||
| 03 | Hamburg | Travel & Leisure | 2.21× | ||
| 04 | Resident Advisor | Music & Radio | 1.90× | ||
| 05 | Tomorrowland | Music & Radio | 1.80× | ||
| 06 | The Perfume Shop | Shopping | 1.75× | ||
| 07 | Daft Punk | Music & Radio | 1.68× | ||
| 08 | Burning Man | Music & Radio | 1.65× | ||
| 09 | Iceland | Travel & Leisure | 1.58× | ||
| 10 | U2 | Music & Radio | 1.58× | ||
| 11 | Adventure Time | Movies & TV | 1.58× | ||
| 12 | Monopoly (game) | Games | 1.57× | ||
| 13 | El Corte Inglés | Shopping | 1.56× | ||
| 14 | University | Business & Career | 1.54× | ||
| 15 | Charli XCX | Music & Radio | 1.54× | ||
| 16 | Ukulele | Music & Radio | 1.54× | ||
| 17 | Ozzy Osbourne | Music & Radio | 1.52× | ||
| 18 | Calvin Harris | Music & Radio | 1.52× | ||
| 19 | Jimi Hendrix | Music & Radio | 1.52× | ||
| 20 | Coachella Valley Music and Arts Festival | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Career Orientation | POWER | 1.16× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Roonburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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